Importance of Salesforce Marketing Cloud Features for Business

By Marianne Chrisos - Last Updated on February 21, 2020
Importance of Salesforce Marketing Cloud Features for Business

Salesforce Marketing Cloud is a popular and easy-to-use marketing automation tool that helps you communicate effectively with your audience. It promises to deliver next-level customer experiences and allow your brand to stand apart.

But how? How do you know if Salesforce Marketing Cloud is the right fit for your business? Here are some of the features that it offers to digital marketers to help increase customer engagement and conversions that drive your business.

1. Easy customer segmentation

Salesforce makes targeted messaging easy for businesses. Their customer segmentation tool allows you to drag and drop the customer markets or segments you need to communicate with right into the campaign manager so that you can distribute the right content to the right group of customers.

2. Integration of CRM with cross-channel marketing

Salesforce Marketing Cloud features the ability to run multi-channel marketing campaigns. This means that you can plan, run, and track everything from Salesforce – from social media marketing to digital advertising to email nurture campaigns, you can maintain targeted content distribution and track all engagement results right from the Salesforce CRM.

3. Tracking and reporting

All interactions on the Salesforce CRM are documented, plus track every action their customers take across all of the channels they use, including email, mobile, social, and the web. With this data, you can analyze customer engagement easily and built personalized content based on customer behavior.

4. Pre-built templates and themes

No designer? No problem. You can still build incredibly effective, customer-centric marketing materials like emails to help facilitate your brand messaging to your customer database. Because Salesforce is an industry expert in marketing, you can trust that their templates are responsive and timely, designed to get the best possible results and engagement.

5. Email marketing

The Salesforce Marketing Cloud has a lot of useful capabilities in its email marketing tools, such as marketing segmentation and A/B email testing. In addition to easy customer segmentation that allows you to reach the most relevant audiences, you can also use JavScript and dynamic content for the most modern email experience. It also allows you to create mobile-optimized email templates, as more and more users engage with their email and other media away from their virtual desktops and almost exclusively on their smartphones and tablets.

6. Automation

Salesforce makes automation even easier with event-triggered content and communication. Businesses can easily set up emails to deploy to customers after their first transaction, after they request more information, or after abandoning their virtual card on your website without completing their purchase. These kinds of automatic touchpoints help maintain a connection to your customers at the most relevant parts of their journey and allow you to continue to develop and grow the relationship at crucial intervals. Automation makes sure you never miss an opportunity and helps you be a resource for your customer at every stage of their journey.

7. Predictive intelligence

You can make better business decisions when you have a better understanding of customer behavior and interests. Salesforce can help you engage your customers better by predicting what channels they’re more likely to use, which messages will be the most relevant, and analyze other patterns to provide more predictive customer information.

With the most cutting-edge marketing tools and customer engagement features, Salesforce has the potential to grow your brand, increase customer satisfaction, make more meaningful customer connections, and build a more positive customer experience. Salesforce Marketing Cloud features have enabled businesses to grow their marketing reach and enhance the customer experience in the process. Brands aren’t just saturating the market with messaging or inundating their customers with content – they’re able to use analytics, segmentation, and automation to help them reach the right audiences and market more effectively.

Marianne Chrisos

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a company near Dallas and contributing writer around the internet. She earned her master's degree in Writing and Publishing from DePaul University in Chicago and has worked in publishing, advertising, digital marketing, and content strategy.

Marianne Chrisos

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a c...

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