Diversification Investment Strategy Tips to Grow Your Business

Diversification Investment Strategy Tips to Grow Your Business
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Grow your business with a diversified portfolio.

When creating your investment portfolio, it is essential to diversify for many reasons but the main ones being to decrease risks and increase returns.

As an investor, the best way to avoid risks and grow your business is to have a diversified portfolio. So, what is a diversified portfolio? Well, this risk management technique mixes a wide variety of investments in your investment portfolio. The main idea behind this strategy is that a portfolio that has different kinds of investments will yield higher returns and pose lower risks on average. This is because when the performances of some investments are negative they will be neutralized by the positive investments of the portfolio. A diversification investment strategy helps the security of your portfolio and nearly guarantees a constant return.

Many studies confirm that the best-diversified portfolio contains 25-30 stocks. This stock diversification yields the most cost-effective level of risk reduction. It is recommended that you also include foreign investments in your portfolio because an economic downturn in the U.S. economy will likely not have the same effect on another country’s economy. Having a well-diversified portfolio is essential if you want to limit investment risks. Here are a few ways to diversify your investments and grow your business.

Diversification Investment Strategy Tips

Buy and Hold

This strategy is often combined with the portfolio diversification theory because it is the simplest and most effective strategy for achieving growth. Many investors who buy stocks and other growth investments are pleasantly surprised when they finally monitor their investments after some time of not noticing them at all. This is because an investor who uses this strategy is usually not concerned with short-term price movements or technical indicators. An investor who uses the buy and hold strategy is less likely to get rid of an investment the second it decreases in value and will likely make money in the long term as stocks continually bounce up and down.

Exchange-Traded Funds

Mutual funds provide diversification across various asset classes but exchange-traded funds allow investors to access narrow markets like commodities and international plays that would ordinarily be difficult to access. With ETFs, exchange-traded funds, the specificity of targeted asset classes and the transparency of the holdings ensure true diversification and divergent correlations among security investments can be achieved. This is because, with ETFs, managers screen equity issues on fundamentals and rebalance portfolios according to objective analysis, not just company size. ETF portfolios focus on return on equity (ROE) and debt-to-equity (D/E) ratio, not just on market cap.

Smart Beta

This type of strategy offers diversification by tracking underlying indices without weighing stocks according to market caps. Unlike with ETF, smart beta portfolios are unmanaged, with the primary goal becoming outperforming the index itself.

Standard Diversification

With a standard diversification strategy, investors diversify their investments across asset classes and determine what percent to allocate to each class. These assets often include stocks and bonds, real estate, ETFs, commodities, short-term investments, and several other classes. To further this diversification strategy, investors will then diversify their investments within these classes like selecting stocks from various sectors that tend to have lower return correlation or choosing stocks with different market capitalizations.

No matter your portfolio diversification strategy, the main idea to remember is to diversify as much as possible to decrease your risks and increase your returns.


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Emily Pribanic
Emily Pribanic
Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

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