Unlike HAL and other fictional AI characters, real AI can help you improve your customer experience.
Artificial intelligence can bring a lot of benefits and change the business world.
From HAL to Siri, artificial intelligence is not a new concept to our world. First coined in 1956, artificial intelligence has developed significantly with the data, algorithms, and improved computing powers that are available today. Compared to the popular ideas of films and fiction that try to conquer our world, AI is not as scary as it is made to sound. Instead, today’s AI provide very specific benefits that can greatly help the world, including:
AI is able to perform automation, meaning that it can automate simple, repetitive tasks. By performing these tasks over and over again, AI can potentially learn patterns and find answers that humans look for, such as optimization.
By working with a large volume of products, environments, projects, etc., AI can collect data and vastly gain insight on systems. By doing so, companies can use these insights to learn more.
Adaptation and Accuracy
Through progressive algorithms, AI can quickly adapt to and learn about systems, meaning that as more data is collected, AI can quickly adapt to any obstacles that arise. For example, an AI can learn how to play chess and if it loses enough, it’ll be able to collect enough data to win more games than losses. The most amazing part is that it can do this in a very accurate manner. Look at Siri. If you’ve play certain songs very frequently, you can request Siri to play your “favorite song”, and it’s highly probable that she’ll get it right.
So, with these abilities, how can AI help improve the business world? Well, in the business world, customer service is king, meaning that excellent customer service skills are essential to be successful. With artificial intelligence technology, businesses can vastly improve their customer experience and drive users down the funnel. Here are five ways how artificial intelligence can help improve the customer experience:
By gathering customer information and data, AI can help businesses personalize their content, whether it may be an email, newsletter, or even recommendations. For example, through machine learning, Alexa can create a very personalized experience for all of Amazon’s customers, that can include jokes, suggestions, and predictions.
Consumer Buyers Journey
AI is constantly learning, which means that it can offer many suggestions on improvements. One aspect that it can vastly improve is the buyer’s journey. By learning how users shop, the products they look at and how they get there, AI can offer customers very targeted information that can greatly improve their shopping experience.
There can be always be too much data for us to look at, but not for AI. Because of its nature, AI can quickly adapt and learn as much as it can to help you improve the customer experience. For example, on websites, you can learn where the users tend to leave the site and why. By learning this, you can solve these problems and reduce your bounce rate!
Building Customer Relationships
Through AI, you can automate certain tasks such as sending messages to your customers. By doing so, you can nurture your relationship with them and build up their brand loyalty.
Reducing Wait Time
Don’t you hate waiting to talk to a customer service rep? Well, your customers do too. With sophisticated algorithms, AIs can help navigate customers to reps in the most efficient way possible, thus improving the flow and your image.