How to market your business to attract the best talent.
Learn and use recruitment best practices to find the best fits for your business.
When it comes to running a successful business, one of the most important things to consider is how your organization will source the quality talent it needs to produce good work. There are several things that your organization, specifically your HR personnel, can do to market your business as a place that people will want to work. Here are some recruitment best practices to consider that might help you find and hire the best candidates.
Write the Right Postings
Writing a strong job posting might be one of the most important parts of the talent acquisition process – it all starts here. You want to make sure the job posting thoroughly covers the responsibilities and scope of the position, as well as, lists the qualifications and experience applicants should have. But some applicants are turned off by a huge block of text, so breaking up your “responsibilities” and “experience needed” section with bullets is a good idea.
It can also be helpful to infuse some personality into your job listing. This is likely where your marketing department or resident creative writer can help you. A little bit of personality goes a long way from transforming a dry list of facts into an engaging ad that people want to read and makes people want to apply.
Finally, don’t be afraid to list things like benefits and other important employee information that would make your workplace stand out as a good place to work.
Use the Right Recruitment Software
Applicant tracking systems are the new standard when it comes to acquiring resumes and organizing potential candidate’s information. This kind of HR software is a necessity, because it keeps busy human resource employees from having to manually sift through dozens or hundreds of resumes and applications by digitally tracking keywords that show up in a resume and putting those applicants at the top of the pile to review. This helps to ensure that you’re not missing qualified applicants.
So, while this is a key piece of human resources software, it’s important to make it as user friendly as possible. Some ATS software requires a user to upload their CV or resume and then go back through the imported data and make corrections or even manually fill out answers to application questions whose answers appear on the resume they’ve already submitted. You can lose candidates if they’re required to jump through time-consuming hoops to simply apply for a job. Make sure your hiring recruitment software doesn’t require a lot of unnecessary steps.
Appreciate Your Staff
Your current employees are some of the best resources you have when it comes to attracting new talent. Having happy employees is one of the best recruitment strategies – they write positive reviews on websites applicants will look at, they tell their friends and family positive things, and they create a good vibe when applicants come in to interview.
Appreciating your employees will look different for every business, but some companies include things like merit bonuses, employee happy hour events, tuition reimbursement, free food, and other perks that help employees feel engaged.
Job recruitment best practices don’t have to be complicated or inconvenient to your HR department or your potential hires – it can simply be a matter of refining your processes to make sure that it’s the best possible experience for your candidates.
