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Recruitment Marketing Tips to Use Throughout 2018

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It’s important that companies recruit strong, adequate candidates for any position. There are a few recruitment marketing ideas becoming popular in 2018 that can help businesses ensure the candidates they interview and hire are the best decision for the position.

Tips for Successful Recruitment Marketing

  • · Improve the Candidate Pool
  • · Hire the Most Qualified Candidates
  • · Look at In-House Candidates First
  • · Be Known as an Excellent Employer
  • · Involve Employees in the Hiring Process
  • · Pay Better Than the Competition
  • · Use Benefits to Your Advantage
  • · Hire Smart People
  • · Use Company Website
  • · Check Potential Employee References

For a company to improve their hiring decisions and candidate pool, it is beneficial to develop strong relationships with placement offices at universities, recruiters and search firms. Another way to improve the candidate pool is to watch online job boards and use professional association websites like LinkedIn. A good rule of thumb is to build candidate pools before they’re needed. It is always best to seek out employees for new positions within the company first. When employees are provided with promotional and lateral opportunities, work ethic, positivity, and morale are boosted. There are a few ways employees can be involved in the hiring process. The first is to get current employees to recommend candidates they know are excellent for the position. Another way is to allow current employees to assist in the review of resumes and when candidates are interviewed.

Creative Recruiting Ideas

When it comes to recruiting new candidates, it helps employers to get creative with their recruitment marketing strategies. A few creative recruitment strategies involve using the internet and social media. Some companies have used 15-second commercials to attract new hires and show them more about the company. This can be inexpensive when employees contribute their own work and use the company graphics or creative person to put together a video. Being silly and fun is a great way to attract young, promising professionals to a business. There are also a few recruitment advertising ideas to try, like wrapping an RV or large van to create a mobile hiring center. A couple of innovative recruitment ideas include offering employee referral rewards and having employees hand out recruiting cards.

Using Social Media for Recruitment

  • · Participate in the Right Conversations
  • · Promote Company Culture
  • · Take a Soft Approach
  • · Look at Niche Networks
  • · Involve Employees
  • · Grow a Social Media Presence

Social media recruitment is one of the best ways to recruit employees. The biggest key to recruiting online is to cut through the noise to find the right candidates. Using LinkedIn and hashtags help get job openings in front of the right people. When using social media to attract candidates, companies should post more than just open roles for the company. Social media is also great for sharing content that shows how great the company is to work for and the unique culture within the company. Using networks other than the typical ones used for recruiting is a great way to cut through the online noise and find excellent employees.

Social media is changing the way companies recruit employees. With social media being so prevalent in the recruitment process today, recruitment strategies have changed for companies. Creative recruitment strategies are also changing and companies are having to come up with new and innovative recruitment ideas to attract employees. Recruitment marketing is changing and will be vastly different in a few years than it has ever been. It is important for companies to stay up-to-date with the latest recruitment marketing ideas to keep their hiring pools full of adequate and competent employees.


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Emily Pribanic
Emily Pribanic
Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

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