Today, the PMX Agency announced that it named Jeff Johnson as its new Executive Vice President. Johnson will take on the task of leading the strategy development of global and omnichannel opportunities for select brands that the agency currently serves. He will work closely with teams in the marketing and corporate development departments of PMX to enhance performance and improve the company’s insight-driven, customer centric approach to client engagement.
Speaking on the announcement, co-CEO of PMX Agency, Chris Paradysz, said, “I couldn’t be much more delighted that Jeff has joined us. His skills and approach are a great match for our ambitions and abilities. It is such a critical time for brands, regardless of industry. Staying prominent and relevant, and being part of customers’ lives takes experimentation, courage and a willingness to put growth, first. That’s the heart of PMX’s priorities and straight into Jeff’s passion.”
Johnson, who most recently served as the Global Chief Client Officer for iProspect in Boston, the world’s leading digital performance marketing agency, has a ton of experience and expertise in driving the growth of enterprise brands and businesses at global scale. PMX Agency will gain an edge over other integrated marketing agencies as Johnson will bring deep industry knowledge and insight to PMX’s unique brand based marketing programs.
Jeff Johnson said in a statement after his new hiring that, “We see tremendous opportunity for PMX Agency, and I’m thrilled to be joining this dynamic group of experts with such an incredible set of clients. With the landscape more complex than ever, PMX is focused on the critical need to close the gap between performance and brand marketing. Without each, emotional connection can’t be converted into tangible action.”
Prior to his role at iProspect, Johnson was both Managing Director and co-CEO of Covario, a search marketing agency and technology firm. During his time here, he was involved in a number of acquisitions including when Covario was acquired by Dentsu Aegis, a UK-based media and digital marketing communications company. Prior to that, Johnson served in a wide range of roles from Managing Director to SVP of Strategic Account Development at iCrossing, a massive digital marketing agency that is owned by Hearst Corporation.
The client list of PMX Agency spans across a wide range of verticals including B2B, Technology, Retail, Financial Services, Education, Publishing, and Nonprofit. The company aims to lead with an insight-driven, consumer centric approach to marketing.