Market research analysis company Infotools has appointed Horst Feldhaeuser as their Group Services Director, to lead its recently integrated global services division. Before this role, Feldhaeuser was Group Client Director with Infotools for the past three and half years. In the new role, he will provide strategic leadership for the global services division.
“Throughout his time with us, Horst has consistently been an invaluable partner and advocate for our clients, making him the clear choice for this new role,” said Ant Franklin, CEO of Infotools. “He will bring a strategic, consistent approach to all our services-led engagements and help us grow this important part of our business.”
Feldhaeuser has gained managed various clients over a 16-year career in market research. To aid their clients by uncovering, organizing, and investigating quality research results that influence important decisions, Infotools has brought the entire team under the leadership of one person.
“I’ve been extremely fortunate to have the opportunity to support a wide variety of clients over the years, everything from FMCG to professional services, to finance and tourism,” said Feldhaeuser. “Every client is different and I relish the challenge of getting to know each of them, their business challenges and opportunities. It’s about fully understanding their pain points to work out how Infotools can best support them.”
Feldhaeuser doesn’t just carry the torch for enhancing client relationships globally. HE also has a strong focus on people development and coaching. “One of the things I’m most excited about is the opportunity to grow and develop the outstanding talent we have in our Services business. We have an incredible depth of skills and experience across different industries and organizations, and I’m looking forward to bringing all that talent to the table to help our clients do great things.”
There have been a few more changes at the company’s executive level other than Feldhaeuser. Patricio Pagani has stepped down from his role to pursue an academic role, though he will continue to serve on the company’s board.
Founded in 1990, Infotools is an award-winning software and services provider with a presence in US, South Africa, New Zealand, and Europe, with a unique expertise in processing, analyzing, visualizing and sharing market research data. They cater to some well-known brands like Coca-Cola, Orange, Samsung, and Mondelēz.