Appeal to Millennials with Snapchat Recruiting Strategies
Snapchat is a very popular platform for younger generations and many companies have begun to utilize the app to recruit teens and young adults. Learn how you can use Snapchat for your own recruitment strategy.
In a world where young generations are constantly plugged-in, companies are having to find new, interesting ways to connect with them. Many companies have been turning to social media for their recruitment efforts finding that it is easier to appeal to teens and young adults when they reach out to them on their own territory. Many companies have even begun utilizing Snapchat recruitment campaigns to reach younger generations better. Here are some ways you too can use Snapchat for your recruitment efforts.
How to Use Snapchat for Recruitment
As with all campaigns, the first step to ensure your Snapchat recruitment process goes smoothly is to create a Snapchat recruiting strategy. Without knowing what you wish to accomplish or ways to achieve those goals, it will be impossible to execute an effective Snapchat recruitment campaign. Begin your recruiting strategy with a list of goals you wish to accomplish like seeing an increase in applicants who got inspired to apply for a job with your company because of your recruitment campaign or even just an increase in Snapchat followers.
With more than 150 million daily users of Snapchat and most users checking the app more than 20 times a day, it only makes sense to use the platform for your recruitment efforts. Younger generations are using their mobile devices to search for jobs more and more and many companies have begun to see the real potential of Snapchat for their recruitment efforts and why having a Snapchat recruiter apart of their HR team has become essential.
Snapcodes are a very popular way to recruit applicants because they are free and easy to create. Snapcodes direct users to a specific URL by having them take a photo of the code and allowing them to start browsing in-app. Snapcodes are a picture of the iconic Snapchat ghost icon with dots around it that creates an embedded URL ID. Snapcodes act just like a QR code allowing them to be placed anywhere and all a user has to do is take a photo of the icon and they’ll be led to the designated webpage. Custom Snapcodes are simple to create and can be designed to bring users straight to a job application for any company.
Sponsored Stories & Filters
One of the best recruitment strategies to utilize when using Snapchat for your recruitment efforts is to create a filter that will get people excited about working for your company. Many businesses have also begun to buy geo-targeted sponsored stories that link directly to their career and application page. Snaplications is a new process that allows users to apply for a position directly from the app and has been gaining a lot of traction recently thanks to the popularity of Snapchat. McDonald’s has even taken using Snapchat for their recruitment efforts a step further by allowing users to swipe up during one of their sponsored stories, redirecting them to an application page where they can record a 10-second application video.
Snapchat can be very beneficial to your recruitment efforts and many companies like McDonald’s, Goldman Sachs, and Cisco are using the app to be more appealing to younger generations. It is important to remember, though, that Snapchat’s platform is fleeting, and posts don’t last longer than 24 hours. To make Snapchat work for you and your recruitment needs, it is essential to have a thorough Snapchat recruiting strategy to ensure that your efforts aren’t overlooked.