Granicus Hires New CMO and COO
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Granicus Hires New CMO and COO

Technology company Granicus has made a hiring announcement by appointing Susan Ganeshan as their new Chief Marketing Officer and Scott Macfee as their new Chief Operating Officer. Susan will be leading the company’s marketing strategy and efforts around brand awareness while Scott will be responsible for spearheading client-centric operations of Granicus.

Granicus CEO Mark Hynes said, “Granicus has experienced record growth in 2018, both organically and through acquisitions.” He further added, “We now empower modern digital government across more than 4,000 public agencies. Our recent acquisitions demonstrate a clear commitment to deliver cloud-based innovations that enable seamless, digital experiences between governments and their citizens while streamlining core processes. The increases in agency adoption and account growth already are having a meaningful impact on our clients. Over the last year, we’ve expanded the Granicus citizen network by over 30 million to more than 185 million subscribers, substantially expanding the reach of our clients’ programs and benefiting millions of people worldwide.”

While commenting on the two new appointees at the top level, Hynes stated, “Building on our recent success now is the time to expand our marketing capabilities. I am thrilled to welcome Susan as Granicus’ new CMO and know that her experience and focus on customer-first solutions will further accelerate our growth.”

Ganeshan will be joining the executive team and will report directly to Hynes. She brings cross-functional marketing experience of 25 years to the table. This includes leadership positions at Clarabridge, newBrandAnalytics (which was later acquired by Sprinklr), webMethods, and many more.

Macfee comes from Dimension Data, where he had spent 15 years in operations and became the Chief Operating Officer of the Americas back in 2013 and subsequently President in 2016. Talking on the appointment of Scott, Hynes said, “We are extraordinarily fortunate to have Scott join the Granicus team where he will apply his skills and experience to help us achieve operational excellence.”

Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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