Formstack Announces Additions to Executive Team

By Megha Shah - Last Updated on June 7, 2019

SaaS company Formstack announced three new additions to the company’s executive leadership:

  1. Joan Lavis – Chief Financial Officer

Joan Lavis brings to Formstack more than 35 years of experience, including roles at General Electric, UBS Investment Bank and Ernst & Young in investments and mergers/acquisitions. Prior to joining Formstack, Lavis served as CFO at two private equity-backed ad tech and lifestyle companies BrightLine and AKT. In her new role, she will be based out of the Colorado Springs office and will be charged with overseeing finance, accounting, legal, compliance, and business intelligence data.

  1. Rob Wiley – Head of Marketing & Product Strategy

Rob Wiley joins Formstack as their new Head of Marketing and Product Strategy. He brings onboard experience in a wide range of marketing, product strategy and advisory roles in some of the Midwest’s fastest-growing technology companies such as ExactTarget, Salesforce, Emma, PERQ and Cheetah Digital. At Formstack, he will have direct responsibility and leadership over the product and marketing teams, furthering the unification of Formstack’s brand and platform. He will be based out of the new Fishers, Indiana office.

  1. Nathan Sinsabaugh – Product Engagement Director

Nathan Sinsabaugh joins Formstack as the new Product Engagement Director. He brings son board 15 years of experience working on branding, positioning and product strategy for top SaaS companies like Salesforce and Zendesk. Formerly the President of award-winning product design agency Studio Science and a 2017 honoree on Indianapolis Business Journal’s Forty Under 40 list, Sinsabaugh led the branding efforts of several notable Indianapolis start-ups such as ExactTarget, Octiv and Lessonly. In his new role, Sinsabaugh will work alongside Wiley at the Fishers office, leading product engagement and the visual unification of the growing Formstack platform.

“Current business systems still don’t put the power where it needs to be—in the hands of the people who know the problems and challenges best. Formstack is flipping the script by building a platform that simplifies data collection and empowers people to act on the information they collect,” said Dustin Sapp, COO of Formstack. “This innovative approach requires an equally innovative team, and I am excited to have Joan, Rob and Nathan bring their talents to Formstack.”

“Over the last 18 months, Formstack has been moving toward a unified vision to bring a powerful workplace productivity platform to the market that eases debilitating data management challenges for businesses of all types,” said Chris Byers, CEO of Formstack. “Joan, Rob, and Nathan bring decades of experience with customer-focused business, product, and marketing strategy, and I think their presence on the team will give us the strategic horsepower we need to realize our vision.”


Megha Shah

Megha Shah | A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

Megha Shah

Megha Shah | A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she wa...

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