Digital Remedy, an ad operations and sales solution for publishers, advertisers, and agencies, announced the appointment of David Zapletal as the company’s Chief Innovation & Media Officer – a newly created position.
Advancing from his current role as EVP of Media Optimization at Digital Remedy, Zapletal will be interweaving media, technology, and product. He will remain at the helm of the company’s media buying and optimization operations, in addition to spearheading compliance efforts in partnership with internal and external counsel.
With 15 years of experience with media operations for Digital Remedy and its clients, Zapletal will continue to lead company offerings. He has been a member on the board of Digital Remedy since 2016.
“As Digital Remedy continues to navigate the changing terrain of our industry, I look forward to actively steering the ship and bringing our offerings into the next decade,” said Zapletal. “I plan to continue working directly with our clients to implement the technologies and products that allow them to succeed and move them into their next stage of growth.”
“David is well known for being a go-to industry expert here at Digital Remedy. His knowledge of industry changes alongside his ability to anticipate and adjust strategy with or before those shifts is rivaled by few,” said Mike Seiman, CEO of Digital Remedy. “He’s an incredibly valuable asset to both our internal team and our clients. Aside from being the most proficient buyer and optimizer we have on staff, he’s a crucial part of maintaining some of our largest relationships and our corporate strategy.”
Zapletal’s appointment as the new Chief Innovation and Media Officer reinforces the prioritization of top-down and bottom-up expertise at the company. To fulfill his duties, Zapletal has created a team of experts around him that have learned from his experience, allowing him to push into this new role.
