Tresa Paul, Senior Vice President of Ogilvy & Mather India will be taking up a new position as the first Global Head of Marketing at Bonzai. Bonzai is the self-creative platform that has been developed specifically for publishers, marketers and agencies.
Paul will be responsible for bolstering the international marketing strategy and transforming the company into a leader in digital advertising.
Since the company is looking to expand its international reach and gain more market share in the space of adtech, CEO and Co-Founder Rahul Pandey feels that Paul is joining at the right time.
Speaking on the development, Rahul said, “For the past seven years, we’ve been focused on building and refining our technology platform to create a more impactful and transparent way for Australian brands to engage with their customers.”
He further added, “With a strong client base and growing each day, this next phase is about leveraging our current position and ensuring our marketing efforts fuel our global ambitions. This is where Tresa’s extensive experience and diverse skill sets come into play. Having worked across brand marketing, advertising and corporate identity, Tresa is the innovative, agile and globally-minded marketer we need to boost our industry profile as we continue to grow.”
Before taking up her role in Bonzai, Paul had a tenure with Ogilvy & Mather India where she was in-charge of the Vodafone Business Services account.
When asked about this new assignment, Paul said, “Developing a global marketing infrastructure from the ground up in a dynamic digital technology space is exciting. It opens up fresh opportunities for innovation, disruption and growth. I’m looking forward to building upon the growth strategy that Rahul and the Bonzai team have developed so far, while elevating Bonzai as a brand and engaging with our customers in more personalised ways.”