Podcasts have become a golden medium for advertisers. Edison Research reports that about 144 million consumers are listening to podcasts in 2019, and about a third of all Americans listened to a podcast in the last month. Media research firm Nielsen announced the launch of its Podcast Listener Buying Power Service....
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Discussing Premium Brands and Marketing with Mode Executives, Tyler Hawes and John Pietrafesa
At the end of 2018, Mode set out to build a complete picture of how "premium home goods" brands were connecting with consumers. In doing so, they looked at more than 4,500 data points from approximately 140 brands across 16 different categories—from fans to cookware to small kitchen appliances. What they...
A.T. Kearney Releases New Study: Competing in an Age of Digital Disorder
We are in a period of digital disorder, characterized by an increasingly complex patchwork of policies and regulations intended to manage the digital economy amid growing geopolitical competition. Around 2030, a new digital era will emerge. The trajectory of the global regulatory environment for technology as well as the...
Facebook Storyteller Awards at Cannes: Smartly.io Wins 1st Place in Two Categories
Campaigns for Sephora and Hopper take home the prizes in "Best in Retail" and "Best in Travel" PRESS RELEASE – CANNES, FRANCE -- Smartly.io, a leading creative and paid social automation platform, was named a winner of two Facebook Storyteller Awards which were announced at the Facebook Beach during the Cannes...
10 Ways Mastering ‘Deep Work’ Will Make You More Competitive
You know that feeling of being in the flow where your mind is alert, you’re deeply focused on a difficult problem, when time stands still and work stops feeling like work? That productive state where every move you make is purposeful? That’s “deep work,” a concept popularized by Georgetown professor Cal Newport in...
Tableau Welcomes More than 2,000 Customers and Partners to Berlin for Sold-Out European Conference
Three-day program brings together a community of data enthusiasts from across Europe, Middle East and Africa to learn, network and get inspired about the power of visual analytics PRESS RELEASE -- BERLIN, GERMANY -- Tableau Software (NYSE: DATA), the leading analytics platform, kicks-off its 8th annual European customer conference in Berlin...
Our Interview with Stew Redwine, Creative Director at Oxford Road
Spotify Debuts Playlist with News and Podcasts for Your Daily Commute
Ryan Foland on Building a Personal Brand, Leading Authentically, and “Ditch the Act”
As a keynote speaker, podcast host, and Managing Partner of InfluenceTree, Ryan Foland helps audiences harness the power of vulnerability and authenticity to build a more relatable, more profitable personal brand. With four TEDx talks, Ryan is recognized by Inc. Magazine and Brand24 as a Top Marketer and named a Top...
Want to Leverage Pop Culture to Grow Your Brand? These Tips Could Help
Businesspeople often have a pop culture blind spot. They think it’s irrelevant at best, frivolous at worst. But that’s a major oversight. Marketing is both art and science, but there’s long been an over-emphasis on the science part of the equation. Referencing pop culture in creative ways is one of the...