During the 46th Annual UBS Global Media and Communications Conference in New York, Meredith Kopit Levien, the EVP and Chief Operating Officer at The New York Times, said that the publication will begin to invest in artificial intelligence, machine learning, data science and mobile engineering. Through this, the publication aims to create
Media - Page 2
Samsung Runs Past P&G as World’s Largest Advertiser
Samsung Electronics runs past Proctor & Gamble to become the largest advertiser in the world, with an advertising spend of an incredible $11.2 billion. P&G, however, remains in second place with an overall advertising spend of $10.5 billion. Samsung increased total advertising budget by 13% in 2017. The FMCG focused company,
Digital Publisher Mic Lays Off Dozens of Staff
Millennial news outlet Mic reportedly laid off the bulk of its staff as it is in the process of negotiating a sale to Bustle Digital Group, a publisher reaching millennial women. Mic is in talks to sell its assets to Bustle for a reported $10 million, according to multiple published reports. That price, first reported
PageFair Purchased by Blockthrough
Blockthrough, which helps online publishers recoup advertising dollars from ad blockers, announced the acquisition of PageFair, an analytics technology company that measures more than 12 billion page views per month. The idea is to combine Blockthrough’s ad-blocking recovery technology with PageFair’s adblock analytics platform. Marty Kratky-Katz, Blockthrough founder and CEO, will lead
Walmart’s Interactive Video Gives Kids Toy Discovery Joy
Earlier this year in August, Walmart rebranded its toy store to “America’s Best Toy Shop,” which included an expanded selection, a focus on in-store events and demonstrations, as well as marketing through “toy influencers” who post content to YouTube. In an effort in the direction, this holiday season, Walmart is trying
Martech Week Recap (November 12-16): SAP Acquires Qualtrics for $8 Billion and More Martech News (WATCH)
New product launches, new hires, and new events in the marketing technology industry that you may have missed this past week. SAP Acquires Qualtrics for $8 Billion There has been a major shakeup in the cloud industry - Experience management company, Qualtrics, was all set for an IPO launch this week before
Mixpanel Expands Business Offerings
Mixpanel, the world’s leading user analytics platform, recently announced the launch of a special initiative to unlock advanced analytic insights for start-ups and nonprofits. With this, Mixpanel is going double-down on its commitment to help organizations grow by improving their end users’ experience and helping them make data-informed product and marketing
Bython Media Expands Demand Generation Team to Help Clients Increase Sales Opportunities
Bython Media, a leading digital publishing and B2B marketing company, announced the expansion of its sales and marketing team by promoting Sid Chopra to Vice President of Demand Generation and hiring Jonathan Rosenfeld as its new Director of Demand Generation. Sid Chopra previously served as AVP of Strategic Alliances. He brings
Martech Week Recap (November 5-9): Ipsos Buys Synthesio and More Martech News (WATCH)
New product launches, new hires, and new events in the marketing technology industry that you may have missed this past week. Ipsos Buys Synthesio In the latest of industry-wide acquisitions of social platforms, research firm, Ipsos, has purchased social listening platform, Synthesio. As social media vendors attempt to turn social media platforms
National Cinemedia offers first pre-show AR experience
Last month, cinema ad network National Cinemedia launched an augmented reality game for moviegoers. The Halloween themed game is part of a series of theatre-based AR experiences which began about six months ago. On Friday, the company released what it says is the first of its kind movie theatre AR game
