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Mastering Multichannel Attribution: A Marketer’s Guide to Measuring Success
November 27, 2023
Multichannel attribution refers to analyzing customer journeys and conversion data to determine which channels are witnessing the highest conversion rates and the interactions leading up…
Best Customer Relationship Management Features
November 21, 2023
Interacting with customers can sometimes be challenging. Why? The answer's simple – managing contacts, accurately diagnosing issues, and guaranteeing customer satisfaction or favorable interactions can...
How Will AI Shape the Future of Programmatic Ad Buying
November 20, 2023
Marketing is among the few business functions already being profoundly impacted by artificial intelligence (AI). Recent advances in AI have laid the foundations for several…
11 Critical Questions to Ask When Moving to a New Martech Solution
October 23, 2023
Choosing a new martech solution has always been a pivotal business decision. Today, martech buyers must navigate through more considerations than ever before. Research indicates…
What is Customer Marketing?
October 16, 2023
Customer marketing encompasses a suite of tools, processes, and strategies aimed at reaching, connecting with, and maintaining engagement with existing customers. The objective is not...
The Effect of Meta’s New Targeting Rules on Marketers
September 28, 2023
Facebook, owned by Meta Platforms Inc., has long faced scrutiny for its data privacy norms and ad targeting capabilities. In 2022, the company was investigated…
What is Brand Tracking, and How to Do It
September 18, 2023
The most popular brands have better brand recognition and awareness than their rivals, can demand a premium price, and typically have happier and more loyal…
What is the New Google GenAI Marketing Solution All About?
September 13, 2023
The job description of a marketing professional includes the development of text, images, layouts, and concepts, all of which can be aided by generative artificial…
Boost Your Marketing in 2023: Top 7 ChatGPT Prompts
September 6, 2023
Are you excited about ChatGPT in marketing but not sure where to start? Crafting a great prompt is the first step to capitalizing on this...
Tackle Underutilized MarTech to Make the Most of Your Marketing Technology Stack
August 16, 2023
At the onset of the COVID-19 pandemic, martech was a sector unaffected by the first blow of budgetary restrictions. However, as a consequence of coronavirus-related…
All About Go-To-Market (GTM) Strategy and How to Create It
July 25, 2023
To ensure a successful product launch, you must develop a strategic, actionable, and efficient go-to-market (GTM) plan. Ultimately, how do you determine if you are…
What is Precision Demand Marketing?
July 3, 2023
Precision demand marketing ushers in a new era of B2B marketing and sales, which is entirely buyer-driven. Read on to learn how this model works,…
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