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By Jill Holtsinger, Vice President, Analytics and Business Intelligence, Data Axle Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry, it...

The coronavirus has dramatically plunged the world economy into a crisis unlike any other, forcing many businesses to transform into cloud-based operations or risk closing...

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including “The New Rules…

Nicolas Cole is the founder of Digital Press, a content marketing agency that turns founders, executives, and entrepreneurs into world-renowned thought leaders. As an author,…

Guest Contribution by Shane Barker Did you know that by 2020, influencer marketing is projected to become a $10 billion industry according to Mediakix data?…

Samsung Electronics runs past Proctor & Gamble to become the largest advertiser in the world, with an advertising spend of an incredible $11.2 billion. P&G,…

Most professionals will balk at the expression “pyramid scheme.” It conjures up images of ambition, theft, and unfulfilled promises – not something any business wants…

AMG/Parade, a premium content distributor, has promoted Monique Kakar to Senior Vice President/Chief Marketing Officer, Digital. She previously served as Vice President, Corporate Marketing &…

These data-driven trends will increase your marketing efforts. Look out for these data-driven marketing trends to increase retention, reach and ROI. Data is driving many…

One strategy you can use to maneuver through this more evolved business world is by leveraging diversified marketing campaigns. These activities are so simple that…