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Phones remain one of the top three channels consumers use to reach your business; chances are, they’ll be greeted by interactive voice response (IVR). Read...

Business leaders recognize the critical role of customer experience; in fact, 96% concur, according to research, that outstanding experiences improve brand loyalty. However, they also...

 If you’ve ever responded to the question, “How inclined are you to suggest a product/service/brand to friends or colleagues?” – you’ve witnessed the core fundamentals…

Investing in customer retention and loyalty rather than acquiring new ones is a proven business strategy. Customers can be retained for 7 times less money...

The world is progressing at an exponential rate where a single decision can decide a company’s future or downfall. Companies that aren’t progressing along are…

We often come across articles promising customer engagement and driving omnichannel traffic for increased brand recognition. The statistics show that 78% of the clients(1) prefer...

Guest Contribution by Sean Keith Do you want your marketing dollars to work harder for your business? Then you need to know which customers engage…