PERQ, the experts in online consumer engagement and behaviour, announced the appointment of Amy Peck as its new Vice President of Marketing Cloud Solutions.
“Amy has a track record of developing digital marketing strategies that have successfully driven online consumers into automobile showrooms. Her expertise knowing how to transition online shoppers into in-person, showroom sales will be a huge benefit to our home furnishing clients,” said Scott Hill, Executive Chairman and Co-founder of PERQ. “She will bring best practices honed in the automotive sector to our fast-growing home furnishings client success team.”
Peck is a digital Marketing leader having more than 13 years of experience and expertise in paid search campaigns, search engine optimization, social marketing, reputation management and strategy. Prior to joining PERQ, she was the Director of Managed Marketing Services at Dominion Dealer Solutions, where she directed a team of marketing and advertising experts and was responsible for creating strategy and delivering results via email, social, search, reputation management, digital advertising and campaign driven marketing initiatives. She has also served as the Director of Integrated Communications at Taylor Communications where she was responsible for overall vision of the Integrated Communications Business Unit, and led a team of digital marketers at Reynolds and Reynolds, an industry leader in automotive technology and digitization.
In her new role, she will lead a new marketing cloud solutions team that will be focused on delivering innovative, data-driven, multi-channel marketing solutions to PERQ’s growing home furnishings customer database.
PERQ’s tools, powered by artificial intelligence, allow home furnishing retailers to engage better with their consumers capturing key consumer behaviour insights and ultimately driving more in-store sales.
“PERQ is redefining success in the home furnishing space and my number one goal is to ensure that our clients get the biggest possible return on investment across their entire marketing spend,” Amy said. “Our clients’ success and feedback powers PERQ’s innovations for the home furnishings industry, and I’m excited about what’s coming next.”
