New hire at Infutor will look after the development and acceleration of solutions that aim to leverage first party data insights to improve outbound reach.
Data-driven consumer identity management expert Infutor announced that it has appointed long time data and analytics veteran Asif Ahmed as their new Vice President of Analytics.
Ahmed holds an MBA from the Kellogg School of Management at Northwestern University. In his new role at Infutor, he will be tasked with accelerating the development of solutions that leverage the company’s robust identity graph to provide marketers with automated first party data insights that can improve outbound reach, reduce lead acquisition costs and improve conversion rates. With a long history of insights-driven data and analytics development, Ahmed will also bolster Infutor’s analytics strategy to deliver actionable consumer intelligence based on industry leading consumer identities and profile insights.
Prior to this, Ahmed served as the Vice President of Product Management at Aginity Inc. He has also served as Vice President of Product and Operations for SmartMD, Co-Founder and CTO of Visibility and a consultant for both PwC and Accenture.
Ahmed brings to the company both experience and expertise in pushing enterprise software solutions to market in multiple domains including e-Commerce, Digital Marketing, Data Warehousing, Big Data and Analytics. He holds a MBA from the Kellogg School of Management at Northwestern University.
“I’m excited to welcome Asif to the Infutor team as he will play a critical role in enhancing our consumer identities, attributes and intelligence value proposition,” said Gary Walter, Infutor’s President and CEO. “Our marketing clients are looking for scalable, on-demand offerings that leverage first and third-party data to improve outbound targeting, inbound engagement and customer conversions. Asif has a proven track record of developing solutions that streamline arduous data science and analytics processes to efficiently deliver actionable insights.”
