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Hulu Poaches Samsung and Netflix Executives for Its Brand Marketing Initiatives

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Earlier this month, Hulu announced it surpassed 20 million subscribers to its streaming, SVOD, and live TV service that debuted a year ago.

Hulu has expanded its marketing team with two new executive hires: Ryan Crosby, Formerly Netflix’s Director of Global Creative Marketing, and Nick Tran, previously Head of Brand Culture at Samsung Electronics. The two new executives will assume office in June, and will report directly to Chief Marketing Officer Kelly Campbell.

Ryan Crosby has been named Hulu’s VP of Content Marketing. He will oversee marketing strategy and activities for originals, licensed programming, and live TV. Before joining Hulu, Crosby oversaw the team responsible for driving awareness, acquisition and viewing at Netflix. He also had a hand in many of the company’s original series, including Orange Is the New Black, House of Cards, Stranger Things, The Crown, and Altered Carbon. Before joining Netflix in 2015, Crosby served as VP of Consumer Marketing at video-game publisher Activision-Blizzard. He also held multiple marketing roles at Microsoft’s Xbox division, where he managed the Halo video game franchise and worked as an Account Supervisor at ad agencies TBWA\Chiat\Day and Wieden+Kennedy.

Nick Tran is Hulu’s new VP of Brand and Culture Marketing. He will be responsible for brand strategy, campaigns and activations and social media. Before joining Hulu, Tran spent two years at Samsung Electronics, where he oversaw social-media, influencer, and experiential marketing in entertainment, sports and music. Among his projects, Tran established a partnership with Disney to bring popular characters to Samsung’s AR Emoji feature, which allows users to create their own 3D emoji versions by mirroring facial expressions.

“During a critical time for Hulu, we’re excited to bring in two new vice presidents to anchor our brand and content-marketing teams,” Kelly Campbell said in an official announcement. “Ryan Crosby and Nick Tran are tremendous leaders with proven track records, who will join Hulu’s talented marketing team to lead the next evolution of our Hulu brand promise and content marketing campaigns.”


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Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

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