AI-powered customer acquisition software and services provider MRP announced its collaboration with Oracle Marketing Cloud, to advance account-based marketing (ABM) programs.
This collaboration includes two forms of integration between the MRP Prelytix and the Oracle Eloqua. With this collaboration, MRP clients can use Eloqua, which will be connected to the Prelytix and will offer a robust, bidirectional data exchange that effortlessly coordinates Oracle Marketing Cloud deployments, with the ABM programs managed by MRP Prelytix.
“One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing’s most valuable communication channel, email marketing,” said MRP Chief Marketing Officer and Co-Founder Jim Regan. “This news is critical for B2B marketers who want to drive and measure revenue impact through truly personalized, triggered and consistent messaging from their ABM program.”
“While email remains an indispensable tool for B2B marketers, it’s frequently disconnected from their account-based marketing strategy,” said Pierre Custeau, Vice President of Product Management Eloqua at Oracle. “This collaboration connects Oracle’s leading email marketing capabilities to new and growing data that sales and marketing teams use to approach target accounts.”
MRP clientele includes some of the world’s leading Fortune 500 companies, all of which rely on MRP to help them achieve their revenue goals by combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. The company has 10 offices with 550 employees and covers over 100 countries around the world.
