Oracle and MRP Aim to Advance ABM

By Megha Shah - Last Updated on January 28, 2019
Oracle and MRP Aim to Advance ABM

AI-powered customer acquisition software and services provider MRP announced its collaboration with Oracle Marketing Cloud, to advance account-based marketing (ABM) programs.

This collaboration includes two forms of integration between the MRP Prelytix and the Oracle Eloqua. With this collaboration, MRP clients can use Eloqua, which will be connected to the Prelytix and will offer a robust, bidirectional data exchange that effortlessly coordinates Oracle Marketing Cloud deployments, with the ABM programs managed by MRP Prelytix.

“One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing’s most valuable communication channel, email marketing,” said MRP Chief Marketing Officer and Co-Founder Jim Regan. “This news is critical for B2B marketers who want to drive and measure revenue impact through truly personalized, triggered and consistent messaging from their ABM program.”

 

“While email remains an indispensable tool for B2B marketers, it’s frequently disconnected from their account-based marketing strategy,” said Pierre Custeau, Vice President of Product Management Eloqua at Oracle. “This collaboration connects Oracle’s leading email marketing capabilities to new and growing data that sales and marketing teams use to approach target accounts.”

MRP clientele includes some of the world’s leading Fortune 500 companies, all of which rely on MRP to help them achieve their revenue goals by combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. The company has 10 offices with 550 employees and covers over 100 countries around the world.

Megha Shah | A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

Megha Shah |A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

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