Ian Cooper is a senior business development representative at Acrolinx, a Boston-based company that helps some of the largest and distinguished brands in the world speak to their audiences with one voice. Ian’s experience in market research, sales execution, and business development allows him the opportunity to gain greater insight into developing an effective tool for marketers to be able to govern the health of their content across teams and divisions.
We had the privilege of talking to Ian at this year’s Content Marketing World in Cleveland, Ohio. He shared his thoughts about the key benefits of strategy-aligned content, the practice known as active content governance, and how companies such as IBM, VMWare, Oracle, and Volvo are achieving their content goals with Acrolinx.
Below is our interview.