Hulu and Vice Sign Exclusive Licensing Deal
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Hulu and Vice Sign Exclusive Licensing Deal

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Hulu has officially agreed to sign an exclusive licensing deal that will bring Vice content to the streaming platform. With this new asset, Hulu will be able to provide around 150 hours of Viceland programming content for its viewers. This will be Vice’s first subscription VOD agreement for Viceland, and the first licensing deal between Hulu and Vice Media.

Hulu has officially agreed to sign an exclusive licensing deal that will bring Vice content to the streaming platform. With this new asset, Hulu will be able to provide around 150 hours of Viceland programming content for its viewers. This will be Vice’s first subscription VOD agreement for Viceland, and the first licensing deal between Hulu and Vice Media. The content will be made available on June 8, 2018.

The mutual agreement allows Hulu to stream content from the past seasons of 15 Viceland shows including: Gaycation, What Would Diplo Do, Woman, and F–k, That’s Delicious. Vice hopes to benefit from this arrangement by adding a new revenue stream to monetize in original premium content, since ratings for the channel have shown disappointing results in the United States. In fact, Viceland Canada was left at odds after its partner Rogers Communications pulled out of their agreement with Vice Media.

VP of content acquisition, Lisa Holme, provided the following statement in regards to the recent agreement with Vice Media:

“Our viewers love watching thought-provoking reality series on Hulu, and partnering with Viceland is yet another way we’re building the most valuable content offering for fans of unscripted programming. Viceland has consistently created and produced stories that explore the cutting-edge, culturally relevant topics that Hulu’s young and passionate audience craves, and we’re excited to be the very first to offer their shows in a subscription on-demand environment.”

Hulu provides a wide range of content for millions of user, and Viceland should help the company add some edgier variety to their lineup. This new agreement will also help Viceland’s shows gain more attention, and widen their audience to the millions of Hulu subscribers around the world.


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Mohammad Ali Sultani
Mohammad Ali Sultani
Mohammad Sultani is currently an undergraduate at the University of San Diego pursuing a degree in Political Science and English. As an experienced writer for various technology, law, and political news outlets, he has shown great potential in his writings and hopes to continue developing his skills. With the goal of becoming an established lawyer and writer, Mohammad is determined to help those in need on both ends of the spectrum.

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