The string of Silicon Valley acquisitions continue, as Apple acquires Texture – the digital magazine subscription service by Next Issue Media LLC, which gives users unlimited access to their favourite titles for one monthly subscription fee.
Since its launch in 2010, Texture has become the leading multi-title subscription service, allowing users to instantly access some of the most widely read magazines while on the go. In 2016, Texture was chosen by the App Store editorial team for the annual Best Of selections, which celebrate the most innovative apps and games for iOS users.
Texture brings more than 200 of the world’s best magazines on its platform, providing an easy way for users to read high-quality stories and entire issues of their favourite titles. With Texture, users enjoy the magazines they know and love, while discovering new content that fits their passions and interests.
“We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers,” said Eddy Cue, Apple’s Senior Vice President of Internet Software and Services. “We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.”
“I’m thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple,” said John Loughlin, CEO of Next Issue Media / Texture. “The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media and KKR, could not be more pleased or excited with this development. We could not imagine a better home or future for the service.”
Apple’s News app is one of the best ones in the market, and Texture could help Apple build on that with access to many more magazines. It could, for example, fill Apple News with even more stories from magazines you subscribe to or favorite from the service.