Global advertising technology company RhythmOne announced that its pioneering advanced TV and video solution, YuMe by RhythmOne, is now offering an expanded set of Smart TV Impression Units to meet the evolving needs of marketers.
In addition to this, YuMe by RhythmOne is also now one of the largest single sources of smart TV ad inventory, with new inventory now available from its premier smart TV original equipment manufacturer (OEM) partners. YuMe by RhythmOne’s Smart TV Impression Units are a premium, high share-of-voice units displayed within the smart TV hubs of its OEM partners.
“As smart TV ownership and CTV viewing continues to rise, innovative monetization models are rapidly emerging to reach a growing audience of cord cutters and cord-nevers,” said Jorg Nowak, Senior Vice President of Global Sales, RhythmOne. “The ability for our Smart TV Impression Units to reach audiences – sometimes as the ‘last stop’ before entering non-ad supported streaming services – is invaluable for advertisers as a way to engage with these hard to reach consumers on the biggest screen in the home.”
YuMe by RhythmOne’s Smart TV Impression Units run in highly visible positions throughout the viewing experience, including the TV’s home screen, content store, and apps, as viewers look for and browse content. The features of the Smart TV Impression Units include:
- Smart TV Impact : Delivery of ads across multiple OEMs, currently available for US campaigns only.
- Smart TV Takeover : 100% share-of-voice on OEM-connected devices, available only in North America.
- Smart TV National : Broad reach to help maximize audience extension for linear TV or digital campaigns, available in North America and Latin America.
- Smart TV Geo-targeted : Increased scale targeted at the DMA level, available in North America.
YuMe offers a variety of available post-click actions such as click-to-video, click-to-website, click-to-custom micro-site, and click-to-app – all in full-screen experiences.