Finding the right influencer for your brand doesn’t have to be hard.
Influencer marketing is about finding the right YouTuber to endorse your brand. Here are tips for how to reel them in once you’ve found a good fit.
Everyone has seen public endorsements of a product or service by a beloved celebrity, likely while on social media. If you haven’t given it a try, now is the time to move forward with your own influencer marketing strategy. YouTube is the perfect setting for that first influencer marketing experience because it’s one of the most utilized social media platforms in existence. Influencer marketing via YouTube is on the rise simply because it works. Utilize these great YouTube influencer marketing tips for your brand, and you’re sure to see success.
How to Contact YouTube Influencers
Step one: determine if you are going to track down your own influencer or if you would prefer to have a professional service do the heavy lifting for you. Yes, there are agencies out there that will help you through the entire influencer marketing process, but it’s going to cost you. If you have the budget to work with one of these companies, go for it. You can tell them what type of influencer you’re looking for and what you’re looking to have promoted, and they’ll take care of the rest. If your budget won’t cover the cost of this type of service, then you’ll be starting from scratch.
- Find the right influencer for your brand. Choose wisely. You want someone who makes sense, who would typically use your product on a regular basis, and whose endorsement of said product appears to be authentic. If the video feels scripted, an audience will quickly feel that, and your results will plummet.
- Reach out. How do I contact YouTube influencers? In the “About Me” section on a person’s YouTube channel, you can usually find their business email address. In that email, it’s vitally important to take the time to pitch to this person why you feel they’d be a good fit for your brand. While you will be paying for their services, it’s important to recognize that celebrity YouTubers are contacted by swarms of marketers asking for the very same thing you are. Make that email stand out, and understand that it may take several attempts, or you may even have to go with a second option.
- Maintain communication. Once you’ve landed a great influencer, latch on by keeping in touch with this person regularly. Don’t annoy them, but maintain open dialogue. The right influencer can help your brand take off, so you want to keep a good working relationship with him or her in the hopes of continuing to work together in the future.
Brands Working with YouTubers
A quick online search reveals that some of the top brands working with YouTubers include big names such as Toyota, Proactiv, Macy’s, and Nissan, among many others. Why are they marketing via YouTube influencer campaigns? Because it works. Influencers can be any type of celebrity, from the stars of your favorite reality shows and athletes to people who have made themselves famous simply by having a vlog they run go viral. The gist of the influencer marketing strategy is to find the right influencer and have them create a public endorsement of your brand. The concept seems simple, but like all good marketing plans, it requires a bit of work.
Learning how to partner with YouTube influencers begins with research. Look at the influencers for some of the major brands listed above, as well as others. Find businesses who market products and services related to yours and see who they’re using as influencers. The goal is to find the right fit between your brand and a reputable YouTuber with the right following. It can be done, and once achieved, you will see stunning results. Marketing via YouTube can be a game changer in the business world.