Collaborative work management platform Wrike announced that the platform’s collaboration conference tool will now have two new add-on options: 1) Business Intelligence (BI) connector to Tableau and 2) Wrike Integrate.
The Business Intelligence connector helps connect your business onto Tableau, the leading analytics platform. Wrike Integrator, on the other hand, is an integration and automation engine which has 4 key tools – the Wrike Lock, Wrike Resource, Wrike Proof, and Wrike Publish.
Wrike Lock is a customer-managed encryption keys feature and Wrike Resource is a resource management tool. Wrike Proof is an enhanced proofing and approval tool and Wrike Publish is a Digital Asset Management (DAM) tool integrated with Bynder and MediaValet. The company also announced that Wrike for Marketers will now include guest review capabilities.
“Work management in the enterprise requires more than simple task and project coordination,” said IDC Research Director for Social and Experiential Solutions Wayne Kurtzman. “Those looking to capture market share at this level need to deliver an open, flexible platform that centralizes effective and transparent collaboration, addresses complex security concerns and delivers an intuitive user experience to calm the digital chaos that many organizations struggle with. Wrike is well positioned as an enterprise platform to empower high-performance teams that have been looking to overcome the challenges presented by digital transformation.”
“Restricted visibility into workflows and BI based on siloed data has made it near impossible to glean meaningful insights,” said Stan de Boisset, Vice President of Americas Partners at Tableau. “Enterprises need a way to link work at the task and project level to actual results so they can spot trends, identify areas for improvement, and remove bottlenecks. By combining the data from Wrike with the BI gathered in Tableau, companies will be able to connect the granular details to the bigger picture and deliver a holistic view into the organization that executives can use to derive actionable takeaways for improving the bottom line.”
“We see an enormous opportunity for collaborative work management platforms to become the digital workplace that helps organizations truly maximize their digital transformation efforts,” said Wrike Founder and CEO Andrew Filev. “Organizations of all sizes and particularly enterprises are looking to invest in technologies that will help them run more efficiently and effectively, which is why we have put a tremendous amount of time and effort toward ensuring our platform is the right balance of power and simplicity to meet a wide variety of needs. It was important to me that we build an open, flexible platform that offers advanced collaboration, work management, and automation capabilities that everyone can benefit from, as well as features and tools, like advanced security and reporting, with the enterprise specifically in mind.”
