What Content Strategy Looks Like in Experiential Marketing Campaigns

By Danni White - Last Updated on July 5, 2019
What Content Strategy Looks Like in Experiential Marketing Campaigns

Consumers today are more conscientious about how they want to interact with brands. The marketer who responds to consumer particularities will reap the rewards of higher sales and more engagement from their target public. It is the right time to unfurl engagement marketing campaigns if you want to start winning over customers to your brand.

What are some of the ways for you to accomplish successful activation marketing, you might ask? Read below for tips.

1. Interactive Video

A picture says a thousand words. It may be cliché, but it is an undeniable fact. Live video streams communicate authoritatively. Interactive media format engages your audience and makes them feel directly involved.

The best part is that you can measure how long your audience uses it. You will empower users to engage in the manner they want. You can have a game, a comic strip; you have a world of possibilities to choose from to appeal to your clients.

2. Leverage the Clout of an Interactive Landing Page

Landing pages generally drive demand for goods and services, or, for promoting offers. When running an Experiential Campaign, use interactive content that will engage visitors. Let the people become an essential cog in a lively one-on-one experience.

Use interactive gimmicks (fun facts, quiz, etc.) to keep user-attention and increase the chance of them consenting to your call-to-action. Alternatively, consider substituting the landing page with an embedded eBook. Users can unlock content that interests them in their navigations.

3. Event Apps

Digital technology is continually improving in ways that encourage immersive experiences. When you brand your app, the brand information and promotions stay relevant long after any events you may hold. Your audience has a deeper connection with your business.

By using client-profiling software, you can identify which consumers you need to reach. You can have the technology for facial recognition to build up a consumer profile, for instance. Whichever software you use, you will gain customer insights that will let you reach new markets while serving the existing ones.

4. Interactive Social Media

Social media experience is a must-have in any Experiential Marketing Campaign. Every time you have an event, you can generate enormous interest with social media activities. Social media allows people to participate in real-life events, giving them authentic experiences as if they are there.

There are many ways to create social interest. Establish hashtags and encourage your audience to share their pictures and opinions. Record live experiences on-site and share them.

5. Use Pop-up Events to Immerse Your Brand

Make it convenient for your clients to interact with you by bringing your brand to them. Find another brand to collaborate with and make customers feel special by integrating their passions and interests. The audience’s experience will involve multiple senses, making your event more immersive and compelling.

Every July 4th, many Americans have a barbeque and fun (e.g., a game of softball). A watch seller could develop a campaign to latch onto that combo, which implies that it is time to let the celebrations begin. Integrate that with social media, hashtags, selfies, and testimonials and the watches will sell.

6. Call-To-Action

Set specific goals for each content that you develop. Do you want your audience to make a purchase, give you their email address, or ask for a demo? Determine precisely what you want to accomplish from the material of your engagement marketing efforts.

The next obvious step is to pose a clear call-to-action. Ask your visitors to perform a precise action. Ensure that you have it strategically placed, and the page has no clutter to distract the users.

7. Use Influencers

People join social groups and follow personalities because they believe in something about the person and his or her activities. The individuals are micro-influencers. If you can target these individuals, your brand will build credibility while engaging in specific targeting.

Drive brand awareness, events, and experiences by leveraging the authority of influencers. You will have higher conversion rates and significantly increase your market reach.

Customers expect, nay, demand for interactive engagement. They enjoy immersive experiences because the interactions are lively, personal and entertaining. They want animations and storytelling among many things. Customers desire to make emotional connections with brands.

Since consumers are asking for experiential content, it is logical that marketers respond. If other brands beat yours to the punch, you will miss sound business opportunities. Like, a sound ROI when clients will flock to your activations and market on your behalf using social media.

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of OnlineWhitepapers.com, BusinessWorldIT.com, List.Events, and TheDailyPlanIOT.com.

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destin...

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