These strategies are sure to attract generation Z to your brand.
Generation Z will soon count as almost half of your customers so it is necessary that your company appeals and relates to them. If your company is having trouble with this, try some of these marketing strategies to attract generation Z buyers.
By 2020, generation Z will account for almost half of all consumers. Being able to properly market to this generation will be an essential asset to companies very soon and any company that can’t keep up with understanding generation Z consumer behavior will lose almost half of their potential audience. Advertising to generation Z is different than advertising to other generations. If your company wants to succeed in being able to market to this generation, follow these generation Z marketing strategies to improve your marketing efforts.
Generation Z Marketing Strategies
Market to them where they are
Generation Z is the online generation so the best way to reach them with your marketing efforts is to market to them where they are; online. Gen Z uses social media every day and they are constantly online. To appeal to this generation, your marketing efforts need to include a mobile approach and a social media approach. Have these approaches include multiple touch points and use different formats to reach them. Posting pictures, stories, gifs, and videos are the best ways to connect with this generation. Also, try focusing on direct, individualized messages and have your content explain the incentives they’ll experience from using your products or services.
Utilize user-generated content
Generation Z has grown up in the era of online reviews and this generation is more likely to make a purchasing decision based on the positive reviews they read about your company. Make sure any product or service you offer has a lot of user-generated content related to it. From plug-ins to influencer reviews, generation Z trusts the opinions of real users compared to celebrity endorsements.
On this topic, influencers are an excellent addition to any generation Z marketing efforts. This is because this generation follows influencers on their social media pages and trusts what they say about company products. Celebrities endorsing a product for tons of money are not believable to this generation because they know they can trust real customers of your company more.
Have a great tech design
This generation is the most tech-savvy generation to date so any design you put into your online marketing efforts can be the best they’ve ever seen. Make sure that any automation you use in your marketing efforts meets their expectations and that your technology is superior. Generation Z wants to ensure that they are making quality purchases so in your marketing efforts make sure you let this generation know the good aspects about your company that will ensure them that they are making a good decision by choosing your brand.
Top Brands for Generation Z
Generation Z influencer marketing can be very simple for your company, especially if you take a few notes from the brands that this generation likes the most. A few of these brands include:
- Astronauts Wanted
- Whistle Sports
- Defy Media
- Activision/Blizzard Entertainment
- Teen Vogue
- Victoria’s Secret
- Forever 21
Not only does generation Z like these brands, because they relate to them and reach them in a digital way, this generation also loves influencers and, in many cases, they have made influencers more popular than traditional celebrities. With the internet, this generation realizes that almost anyone can be famous and you don’t have to live in Hollywood to receive cosmetics deals or to become famous. Make sure your company incorporates influencers into any marketing efforts to appeal to this tech-savvy generation. Generation Z may just be a generation of young adults and teenagers but they will soon have the most powerful consumer voice in our society.