Artificial intelligence technology continues to grow and influence various business operations. As AI develop, the potential changes that it can make to business processes is more understood. Marketing teams in various businesses worldwide are trying to better understand how AI can shape marketing strategy and what AI tools they are able to purchase or develop to help push that marketing process along.
Content marketing has come an integral part of the marketing strategy for most businesses. Instead of simply creating ads for TV, billboards, and print magazine that are meant to get the attention of everyone they’re viewed by, whether that audience is relevant or interested, content marketing focuses on developing messaging and content that is targeted for audiences who matter most. This content can be almost anything including blogs, podcasts, infographics, videos, whitepapers, and more. With much of marketing including more custom content development in marketing team plans, some marketers have begun to ask if there is a way for AI tools to help advance their marketing reach or optimize their content. Here are several tools that may help content marketing efforts.
HubSpot is a leader in inbound and content marketing software and solutions. Their SEO and content marketing tools help the business to optimize their content by helping to improve on-page SEO so that more people can find the content through search. It also works by suggesting topics based on relevance, competition, and popularity and offering insight into past search data to help you understand the potential for organic reach.
This AI tool helps to analyze your existing content and suggests ways to strengthen its search ranking based on relevant search data. MarketMuse allows you to not just measure how your existing content is performing but also to help you create the highest quality content going forward. It’s easier to create an effective, engaging content strategy when you understand the strengths, weaknesses, and potential gaps in your current content.
What are competitors talking about? What are their customers interested in? What’s important in your industry? Crayon can help you analyze the content and get a better idea of the competitive brand landscape. Understanding what’s important to the market can help you potentially figure out how to create content and insight that can deliver more to these customers than the competitor brand could, effectively stealing away some market share.
This content marketing software promises content intelligence that will create efficiency. Concured assures clients that it will tell you “exactly what to write about that will cut through the noise, fill your knowledge gaps, resonate with your audience and increase ROI whilst reducing costly waste.” This is essentially every savvy content marketers’ dream come true.
Acrolinx analyzes your content and brand voice materials to capture the tone and terminology that your content regularly conveys to readers. It then helps you create and enhance content that matches those standards, helping you align your content with your brand strategy. Brand voice and consistency is key because the right tone can really resonate with the right customers. You want to make sure that your brand is consistent so that customers can always identify your content as yours. For instance, the brand Geico has a humorous brand voice and consistent taglines, which help increase brand recognition and brand recall.
AI tools have taken off and there are several great solutions for helping to take control of your content marketing. Taking some time to learn how AI technology will affect your marketing is a good investment for your business. Not every AI tool will be relevant for your strategy, but using the right one can definitely make a difference for your business.