Tencent Open Media Platform Is Allowing Content to be Localized for Chinese Audiences
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Tencent Open Media Platform Is Allowing Content to be Localized for Chinese Audiences

Tencent Open Media Platform Is Allowing Content to be Localized for Chinese Audiences

At this year’s Annual Gala event for Tencent’s Open Media Platform in Beijing on January 23, 2019, the company’s executives and content creators discussed the many innovations and changes that have taken place across the content industry over the past year.

At the event, Zoomin.TV, Insight Entertainment, VSMEDIA, and Tastemade won the Content Contribution Award for 2018, while WebTVAsia was honored with the award for the Most Popular Micro-Short Plays of the Year.

In 2018, the platform signed an exclusive content agreement with Real Madrid, the news feed of which is distributed synchronously on several leading news and information platforms including Tencent News, Tencent Video, QQ browser, QZone, WeChat, Kuaibao, QQ Kandian and QQ Tribe, all under the management of Tencent Open Media Platform team.

The platform also disclosed its achievements in signing agreements with global content players. The Tencent Open Media Platform adds international content to its media mix, speeding up its content diversification process. The introduction of content from outside the local market will not only promote the diversification of the offerings but also help content creators learn from their mature production and marketing management models.

Currently, the platform’s overseas partners are mainly multi-channel networks specializing in tourism, sports, and food as well as short videos featuring celebrities from Malaysia, Thailand, Singapore, the US, the UK, the Netherlands, Australia, Spain, Brazil, South Korea, and Japan, as well as several other countries.

With Chinese audiences showing a higher demand to see more overseas travel, sports, and related content, and overseas sports, tourism and entertainment organizations expanding their footprint in China, the Tencent Open Media Platform can deliver the necessary precision matching of the content and the target audience, and unifying user and brand value.

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!
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