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How Technology Helps Improve Marketing Strategies and Budgets

How Technology Helps Build Strategies for Improving Marketing Budgets
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Put technology to work for you and get a handle on your marketing strategy with these effective technologies.

You can use technology to improve marketing effectiveness and keep budgets in check with these tools.

Marketing is an essential part of business. Advertising your product, building your brand, and showcasing how your solutions help customers is how revenue and companies grow. Finding a marketing strategy that works for your business, however, can feel like a lot of guesswork. This can be especially true for small businesses. How do you know if you’re spending money on the right methods? How can you create a marketing strategy that makes financial sense and is effective at reaching your audience? We have a list of marketing strategies and tools that can not only expand your reach, but help your bottom line.

Keep Tabs on the Data

One of the most important technologies to incorporate into your marketing tactics is marketing analysis and analytics. Using Google analytics is an easy and affordable way to track how parts of your website are performing and what searches drive traffic to your site – if you know that certain products are being searched frequently can direct you to boost your marketing presence around those popular, performing item. It’s also important to keep an eye on email and social media marketing metrics – if no one is clicking on your emails or social ads, you shouldn’t keep spending money to run that ad. Use your money wisely by utilizing data to collect information on what ads and emails are viewed. Because you already know what works, you can use it to your advantage and create other assets like what performs, saving you time and money.

Put your Money Where It Matters

Instead of throwing money following every marketing trend, use some of your budget for market research to give you a better sense of where your audience consumes media. Technology helps research firms capture a lot of market data and let you reach to a more targeted market. Spending money on billboard advertising or buying emails lists just to get eyes on your product might not be the smartest way to spend your dollars. It might make sense to customize messaging based on what you learn about your audience. Maybe your target customer doesn’t read print ads – it doesn’t make sense to spend a large part of your budget on print catalogs or ads in magazines. The only way to know is to find out and use that information to your advantage. Use data and incorporate research into your marketing plan to help you find out how to best reach your customers.

Find the Value in Automation

Automation programs help businesses save time and money. With better processes, better data on campaign performance, and less time spent on doing repetitive tasks, marketing automation is a key part of the list of marketing strategies. There are plenty of products on the market that are very budget-friendly and using them regularly can help you plan and schedule your marketing efforts as well as track what is successful, all helping you increase your reach and smartly spend your budget.

Through data and software, technology has changed marketing and it’s now one of the most important considerations in a list of marketing strategies. Planning and sticking to budgets is much easier when you use tools that help you measure your impact and planning the pieces of a marketing campaign is much easier when you have data and knowledge of past successes. Find the technology tools that are right for your business to help make a difference in your marketing plan.


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Marianne Chrisos
Marianne Chrisos
Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer as a company near Dallas and contributing writer around the internet. She earned her master's degree in Writing and Publishing from DePaul University in Chicago and has worked in publishing, advertising, digital marketing, and content strategy.

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