Amplify your content for awesome results.
Make sure people are seeing your social posts by using a social media amplification strategy.
Most people know that businesses with better content get more views and get more business. It’s not enough to have an ad in the phone book or just a website. Customers want experiences, interaction, and solutions. That means interactive and responsive websites with ecommerce capability, social posts that tell a story, and blog content that helps to problem-solve for customers and clients.
Once you have some great content, you want to share it and get as many eyes on it as possible. This helps keep pointing people back to your brand as an ideal solution. One of the best ways to get as more attention for your businesses digital content is to use a content amplification strategy. Having a strategy in place helps to create a bigger brand amplification that can grow your audience and your business. Here are some ideas to use in your social media amplification strategy.
Boost Posts
One way to get your content to go further is to use paid social amplification. Most social channels, including Twitter and Facebook, have a “boost post” option, which is similar to creating an ad. It lets you target which audience you want to broadcast your content to and then it bypasses the usual algorithms to display content more prominently. This is one effective way to get more exposure to your messaging.
Retweet and Share
You can repost someone else’s content easily across channels, including Facebook, Instagram, and Twitter. Re-sharing content that has your brand tagged or featured in it is a great way to connect with customers and amplify anything good they’ve said about your brand to your audience. It gives your brand a chance to show off positive messaging that was user generated, which is a useful and relevant way to grow brand awareness and authority in your industry.
Hashtags
Another digital amplification strategy is using hashtags. Hashtags were a Twitter innovation, but have moved on to be easily usable on other platforms. While some people say that using hashtags is dated, hashtags are still an extremely viable way to share content and connect with people. Hashtags help to categorize and file your posts and allow people to find them more easily. It also gets your content in front of the right people, because the people who are searching through tagged posts are searching that hashtag specifically, so they’re likely interested in similar content.
Sponsored Content
Another way to showcase your content to more people is to use sponsored content publishing. This kind of paid amplification allows your blog posts or web site articles to live on the pages of other articles. These links can generate more readership for your content, which might not have been found otherwise.
The benefits of social media amplification include more attention for your brand and more prominent messaging to people who might not be familiar with your social accounts yet. This can help increase brand awareness or even sales. Using social media amplification tools to help spread your message further is an important part of sharing content and maximizing its reach. Does your social media amplification strategy?
