Steps to a Successful Trade Show Marketing Strategy

by Emily Pribanic - May 9, 2018
Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Steps to a Successful Trade Show Marketing Strategy

Make sure you have a trade show marketing strategy in place before you attend your next event.

Trade shows can be a great place to inspire new customers and connect with other business that could benefit from your product or service, but only if you have a successful trade show marketing strategy in place before the event. Try incorporating these tips to make your next trade show experience your most successful one yet.

Trade shows are an excellent way to get your company noticed and to reveal new products to a huge audience. To make the most of a trade show though, you’ll need a trade show strategy plan to make sure all your bases are covered. It has been proven that companies who create and follow a trade show marketing strategy when they go to trade shows are the most successful and get a positive ROI from their trade show booth. If you follow these successful tips at your next trade show, you too can increase your ROI and experience your most successful trade show ever.

Trade Show Marketing Tips that Deliver Results

When it comes to your next trade show, the most important thing to remember is that first impressions are extremely important. People form their first opinion about you in one-tenth of a second and it has been proven that first impressions have a high correlation with the long-term status of your relationship. Other studies show that our opinion of a brand is also formed rather quickly and 94% of that opinion is based on the design we are faced with. Having a well-designed trade show booth is the best way to get your brand noticed and to get people interested in what you offer. One of the most important trade shows marketing best practices is to be creative with your booth. Make your exhibit stand out from the other companies around you and you’ll be sure to get the attention you desire.

As humans, we are socially programmed to flock towards others, especially if they seem very interested in something. A trade show trick to try when it comes to your next event is to have company employees surround the booth dressed as attendees to create a buzz around your booth. This will peak the interest of other attendees and they’ll come over to your booth to learn more about what your company offers. Make sure, though, that there is always an employee around to help answer any questions. Also, extend your reach by handing out wearables like stickers or light-up bracelets. These promotional giveaways will also help create a positive buzz about your booth. These two creative tips are excellent trade show marketing ideas to help get the word out about your company.

Trade show marketing examples like the ones listed above are great ways to attract attendees to your booth but once they’re there the real reason behind trade shows comes into play. Trade shows are about creating positive buzz about your company and showing off new items but the main reason trade shows are beneficial is the networking opportunities. Try reaching out to attendees a month or two before the event and set up meetings with them before the show starts. This will give you an opportunity to learn about them and how your company can benefit them. This will also improve the relationship you create with them and their first impression of you.

The best trade show booths are interactive and create an experience for attendees. Make your booth one that people will remember by displaying what your business offers in an interactive way or by creating a positive experience they’ll always associate with your brand. Try using touch screens to create an interactive experience for your attendees to connect with your brand. People are more likely to remember your company if they feel a connection with you.

So, what is trade show marketing? Well, besides promoting your brand and attracting new customers to your company, the best trade show marketing strategy will focus a great deal on networking and connecting with attendees. If you incorporate these tips into your next trade show booth, you are sure to see your ROI increase and the buzz about your company improve.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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