Salsify, the world’s leading product experience management (PXM) platform and the global ecommerce service provider, Wunderman Commerce, a global digital commerce consultancy, recently announced a partnership.
The Salsify platform combines the Personal Information Manager (PIM) and Digital Asset Management (DAM) capabilities and actionable insights to create great product experiences through every digital touch-point. Some of its clients are Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom. To date, Salsify has raised a total of $98.1 million in funding.
Wunderman Commerce provides strategic clarity, technical know-how and creative inspiration to help retailers, manufacturers, and brands deliver exceptional commerce capabilities across Wunderman Commerce is part of WPP, combining the commerce capabilities of 1800 professionals.
The collaboration of the two companies will provide Salsify’s growing international customer base access to Wunderman Commerce’s deep expertise in market-changing ecommerce solutions and enable Wunderman Commerce clients to deliver superior product experiences across every digital touchpoint.
The partnership will make use of Wunderman Commerce’s digital commerce consultancy services and Salsify’s product experience management platform. Salsify customers will now be able to leverage Wunderman Commerce’s experience to successfully lead digital transformation across global brands and retailers.
“Wunderman Commerce has extensive knowledge regarding what it takes to succeed in digital transformation initiatives at the enterprise level. Partnering with them provides the growing number of global brands we work with the talent and experience needed to create transformative digital experiences for their customers,” said Rob Gonzalez, Co-Founder and EVP of Strategic Marketing at Salsify. “Working closely with Wunderman Commerce also provides another window into the latest market trends to inform our product roadmap.”
“Brands are laser-focused on creating personalised digital shopping experiences and growing revenue, but they face an uphill battle when it comes to evolving retailer requirements and customer preferences,” says Nils Kijkuit, Commercial Director EMEA at Wunderman Commerce. “By partnering with Salsify, we can offer customers a solution which goes beyond PIM functionality and provides the insight and agility they need to deliver compelling digital shopping experiences.”