Oath Launches Extended Reality Ads

By Anirudh Menon - Published on June 27, 2018

Oath, a subsidiary of telecom giant Verizon, will be revealing a concept called extended reality (XR) ad experiences. The concept includes new 3D formats and virtual reality ads.

The new programmatic VR ads can transform existing display and video assets into VR environments. The company is collaborating with Admix, a VR/AR company, and BidSwitch, a programmatic trading company.

Through this collaboration, Oath will be tagging displays and video inventory as Virtual Reality and serve programmatically through Oath’s DSP.

The company is also planning to develop customer VR experiences. At the moment, the product is only available in the United States and the United Kingdom.

Jeff Lucas, Head of Americas Sales and Global Teams of Oath, stated, “Consumers are hungry for engaging, well-executed XR ad experiences that provide utility, enhance reality, and create meaningful connections with brands. At Oath, we’re using brand advertising intelligence to help marketers build emotional connections that motivate consumers throughout their journey toward a brand.”

Anirudh Menon

Anirudh Menon | I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for vario...

Anirudh Menon

Anirudh Menon | I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. ...

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