Leading unified publisher technology platform Nativo has now launched their own Content Library. It will be the most important piece of their Content Collaboration suite that helps publishers maximize efficiency across branded content creation, management and collaboration.
More than 500 top publishers use Nativo’s platform to manage their programs around the world, including the likes of Cox Media Group, Associated Press, IDG, and Trusted Media Brands.
The library is the first of its kind solution to speed up workflow, reduce costs and errors. It centralizes the management of creative elements of the ad, simplifying the experience for content teams, allowing more efficient reuse, and providing a showcase and dedicated area for evaluating creative metrics. Creatives can be built manually, quick-started with templates, or “ingested” from a public webpage. It also helps consolidate performance metrics from multiple ad line items and even multiple campaigns. This makes reporting on campaign performance cleaner, and the metrics are displayed within the content library itself to help inform content selection and creation.
“The Content Library feature is invaluable when using the same content across multiple budget lines or campaigns,” said Sara Campola, Customer Success Manager, Ad Platform Initiatives, Advance Local. “Instead of having to update each budget line, we can make edits to a single piece of content in the Library and push the changes live to all active campaigns with the click of a button. This is a total time saver when we need to make changes quickly.”
“Nativo constantly thinks deeply about how to help publishers make their branded content initiatives easier to execute and deliver high-impact engagement,” said Eugene Cherny, VP of Product at Nativo. “Content Library has become an incredibly valuable tool for publishers seeking to grow their branded content programs, by enabling organizations to better collaborate and coordinate work between content and ops teams.”