Motion graphics are fast becoming a way to combine infographics and content marketing.
As the internet becomes saturated with the many forms of content available, brands will have to work harder to get noticed.
Motion graphics are blowing up in the marketing world. If created correctly and creatively, motion graphics can capture audience attention. In a world where attention spans are at an all-time low, capturing your audience has become one of the most effective strategies in recent years. In short, motion graphics are essentially anything that moves and is attribute to graphics. This could include gifs, Instagram stories, or Animoji. As we all know video marketing is one of the biggest marketing tactics of today. With this in mind, leveraging motion graphics can generate the same impact.
Motion graphics can offer you many benefits. For example, they can be very informative without being overwhelming. It can give you a full scope to your imagination and convey any message in a nice and attractive way, allowing more context to your ideas and easily describe complex processes. In contrast to static graphics, motion graphics can also help you convey any emotions whether it may be seriousness or a fun and entertaining mood. This is one of the reasons why gifs have become so popular as they can be used to convey a reaction or response that simple texts and images can’t. Motion pictures are a simple and affordable way to connect with your audience. Here are some strategies that you can leverage to help improve your social media marketing.
Applying the Basics
One of the biggest mistakes marketers tend to do is to overdo it. While some high production content can make an impact, it’s always important to remember that if you try to do too much and forget the basics, you can waste a lot of time and money. It’s usually best to have a simple concept executed excellently than a huge production failing horridly. A logo alone doesn’t make the brand. It’s the content that you create that defines your brand, meaning that all of your content should be in a similar style that can help your audience identify you quickly. In order to generate strong content, it’s important that your team inspire each other and find inspiration in various ways. By keeping the juices flowing, strong content can effortlessly build brand awareness.
Know Your Goal
To prevent overdoing it, you’ll need to ask yourself, “what are you trying to achieve with this motion graphic?” The goal needs to be defined in the beginning as it will influence your creative decisions down the line. Some questions you can ask yourself and your team are:
- What type of content are you trying to convey?
- How should people react to the graphic?
- What action should they take after watching it?
- Who’s your target audience?
It’s important to keep these in mind as you create your graphic because it can make a difference between getting the message across and making something that confuses your audience. One way you can see how well your graphic is doing is by leveraging analytics. By looking at metrics such as engagements, shares and views, you can gather a better understanding if your graphic was successful or not.
Motion graphics can be an effective tool if executed correctly. With these strategies, you can decrease the likeliness of creating a bad motion graphic.