Marketo and Televerde joint agreement will increase ROI for marketers who use the SDR-as-a-Service platform.
B2B demand generation and inside sales solutions provider Televerde announced a three year strategic agreement with marketing engagement, analytics and attribution software provider Marketo. The two companies will be joining forces in a manner as to to maximize efficiency, ROI, and revenue for enterprise marketing leaders.
Along with this, the two companies also announced the launch of SDR-as-a-Service – an offering designed for companies that have sales development needs that vary regionally. This will provide clients the opportunity to work with a turnkey partner, enabling them to up-scale or down-scale operations in accordance with business needs.
This pairing provides Televerde the benefit to leverage the technology quipped by the most powerful marketing engagement delivery platform and innovation system for enterprise marketers. Marketo, on the other hand, has the benefit of partnering with a company that brings on board the industry’s best practices in lead development. The partnership between Televerde and Marketo will include the United States, Europe, Latin America, and Australia.
“Our SDRs will now be using a world-class marketing automation platform to increase our clients’ revenue and demand generation programs,” said Vince Barsolo, SVP of Operations at Televerde, in a statement. “This partnership is an important step in further advancing the work Televerde does for its clients — including Marketo — by integrating best-in-class technology into Televerde’s outbound sales development campaigns.”
“Marketo is an industry leader for a reason. As a Marketo customer, our SDRs will now be using a world-class marketing automation platform to increase our clients’ revenue and demand generation programs,” said Vince Barsolo, senior vice president of operations at Televerde. “This partnership is an important step in further advancing the work Televerde does for its clients – including Marketo – by integrating best-in-class technology into Televerde’s outbound sales development campaigns.”
“Televerde has trained and built one of the strongest SDR teams in the world, which will skillfully use its talents to drive global demand for Marketo,” said Sarah Kennedy, chief marketing officer at Marketo. “Combining Televerde’s talented people with the Marketo Engagement Platform will drive greater revenue and more successful campaigns for both of our companies globally.”