LinkedIn Lead Generation Strategies for Businesses

By Emily Pribanic - Published on March 27, 2018
LinkedIn Lead Generation Strategies for Businesses

There is a great feature LinkedIn offers to help companies generate more leads.

LinkedIn is an excellent platform for companies to use to generate leads and gain new business prospects.

LinkedIn, like other social media platforms, is essential for marketing teams to optimize to spread awareness of their company brand, connect with other businesses and to generate leads. The best way to optimize LinkedIn and take advantage of all the features it offers is to create a comprehensive lead generation strategy.

LinkedIn Lead Generation Strategies for Businesses

When it comes to using LinkedIn for your business, it is essential to have a good strategy in place that will generate the most leads. The first step in any successful strategy is to define the target market you want to reach with your efforts. LinkedIn is a great platform to access decision makers because it allows you to do this for free. There are over 332 million decision makers on LinkedIn that anyone can reach out to at no cost to them. LinkedIn offers basic members access to their decision-maker database through their advanced search function.

Advanced Search Feature—the Best LinkedIn Lead Generation Method

On LinkedIn, basic account members can conduct a targeted advanced search and search for prospects using keywords, filter through the relationship level they have to you, identify their location and choose up to one group they’re apart of. This is an opportunity for businesses to pinpoint their ideal customer as much as possible. The goal of this advanced search feature is to find people that are most likely to do business with your organization. Once the parameters of the advanced search have been made, the search can be generated by selecting the search icon at the bottom of the page. In this first step, LinkedIn suggests that users specify searching for those who are in their 2nd, group or 3rd connections to generate prospects that are outside of their first connection network. Once this list is generated, users can make adjustments to make their advanced search better.

LinkedIn takes this search one step further by offering Boolean search technology to generate highly targeted results. This search technology uses words like and, or and not to allow users to generate more targeted results. LinkedIn suggests users make sure they use quotations around keywords and phrases they’re searching to get search results with the entire keyword or phrase.

Once a company has identified their target market and mastered their searching strategy, they can repeat their searching methods and save up to 3 searches by clicking the green arrow next to the drop-down box. With these saved searches, companies can see which searches are generating the results they desire and ones that aren’t they can go back and tweak these. It is essential that companies with a basic account use the best keywords and phrases in their searches to generate the most profitable clients. This advanced search feature is the best LinkedIn lead generation tool available to companies.

Once a company creates their searches and saves them, they will receive weekly updates from LinkedIn that will include new members and existing members who have updated their profiles that meet their designated criteria. This allows searchers to stay on top of new connections and prospect possibilities without having to repeat their search efforts. This advanced search feature only requires companies to conduct this search once then LinkedIn will do the rest of the work and send them new leads every week.

LinkedIn is a great platform for companies to generate leads and there are many ways to accomplish this like their advanced search feature, companies making their profile powerful and more. A great strategy is the best way to make sure a company is successful at generating leads and attracting new business.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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