Launching a Reddit Marketing Campaign? Here’s What You Should Know

By Emily Pribanic - Last Updated on April 11, 2019
Thinking to Launch a Reddit Marketing Campaign

Reddit is not the only fourth most visited website in the U.S. with over 330 million monthly users and 138 thousand active communications, Reddit is a paradise for entrepreneurs. What makes Reddit a really great platform for entrepreneurs are the many subreddits dedicated to making entrepreneur’s lives easier and their business more successful. From Reddit marketing subs to Reddit entrepreneur subs, there is something on Reddit for anyone, especially entrepreneurs.

With over eight billion page views every month, Reddit is an ideal platform to market your small business or startup but when it comes to Reddit, your marketing strategies cannot be overbearing. Redditors hate marketers so any obvious marketing tactics will likely make most Redditors angry and you’ll lose their attention.

Reddit Marketing

So, how can you use Reddit to your advantage and create Reddit marketing without making the Reddit community angry? Well, the first thing to keep in mind is that Reddit’s user base is predominantly male with 67% of users being male and only 33% of users being female. It’s also important to keep in mind that 64% of Reddit users are under the age of 30 so any Reddit marketing you decide to implement should be positioned toward this audience.

Since sales content is very discouraged on Reddit and Redditors are very protective of their community, any Reddit marketing tactics you want to employ should be subtle and appeal to their needs. The two main reasons users get onto Reddit are entertainment and knowledge. The best way to promote your small business or startup on Reddit is to appeal to one of these two needs of Reddit users.

How to Market on Reddit

The best ways to market on Reddit is to create marketing that doesn’t seem like marketing. Redditors hate to be marketed to on Reddit so your content must seem like pure entertainment or thoroughly answer a question. By providing a necessary benefit, you can easily market on Reddit without upsetting the Reddit community.

1. Ask Questions

The main use of the Reddit platform is to ask questions and provide answers. Reddit thrives itself on transparency and thanks to anonymity, Redditors have no issue answering very personal questions with absolute honesty. Try asking questions from your ideal target audience to learn more about them and how to appeal to their wants and needs better. By asking straightforward, honest questions, you can easily build brand awareness and learn valuable information from your customer base.

2. Engage

As an entrepreneur, you probably know by now that the best way to run a successful business is to engage your audience. If you decide to join Reddit and ask your audience questions that will help your business, it’s essential to stick around and engage with Redditors who take the time to give an honest answer to your question. The best way to not offend or make any Redditor upset is to engage with them, especially when they take the time to respond to you.

3. Have Fun

Redditors love to be entertained so it’s important that you provide Redditors with the entertainment they seek to help grow the awareness of your brand. For your Reddit marketing strategy to pay off, you have to have fun with it. Make sure any marketing you create for Reddit is unique, interesting, and, most importantly, fun.

4. Use the Right Subreddits

Redditors hate nothing more than blatant marketing, especially when it fills a subreddit and doesn’t pertain to the audience of that subreddit. Not all Redditors absolutely hate advertising and marketing but you can’t overdo it on Reddit. When advertising for your small business on Reddit, make sure you build a relationship with the audience first and promote your business and products sparingly. Redditors are much more likely to listen to what you have to say when you take the time to get to know them first.

As an entrepreneur, Reddit can be an extremely beneficial site to join. Not only to market and promote your business but to gain knowledge and advice that can make your business more successful as well. From subreddits that focus on Reddit Startups and Reddit Small Business to subreddits that focus on Reddit Marketing and Reddit Entrepreneur, Reddit has something for every business owner, if they know where to look.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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