Having a solid social media marketing strategy is essential for businesses today to stay up-to-date with their audience. Having a good understanding of which platforms you’ll use, what content you’ll distribute and how you’ll respond to audience comments and questions will allow you to reach your audience in the best way possible.
Add these elements to your SMM strategy to improve the way audiences interact with your brand.
Elements of a Social Media Strategy CMOs Should Not Miss
One element of a successful social media channel strategy is to add a messenger chatbot to your Facebook page. This is an excellent way to keep in touch with your audience on an individual level. People that have opted in to receive content from you can be sent alerts about special offers, personalized messages and even be told when you’ve added new content to your site.
Chatbots also make customer service much easier to handle with their fast responses to customers, 24-hours a day. This will help build better relationships with your audience and you can even use chatbots to provide your customers with receipts, confirmations and even suggest products for them to try.
Using videos to promote a company’s brand has gotten immensely popular. This is because video is a very effective tool to engage with your audience. Try implementing a video cover image on your Facebook page. Your cover photo is the first thing audiences see when they visit your page, so try uploading a cover video to be more engaging.
You’re also able to stream live videos on multiple platforms like Facebook, Instagram, and Twitter, so try using this feature to connect with your audience more effectively. Video is only growing in popularity, so it makes sense for you to invest some time and creativity to incorporate video into your social media marketing strategy.
There are many successful social media strategies for you to add to your social media marketing list, and one of them is to invest in paid ads. Facebook is constantly changing its algorithms, while Twitter and Instagram are also implementing their own algorithms to sort users’ feeds. This is all decreasing organic reach across all platforms, but it can be very beneficial for you to invest, even a small amount, in an ad campaign. You should always be ensuring that you’re sharing high-quality, valuable content on all your platforms and this should be your number one priority. That doesn’t mean, though, that investing in an ad campaign can’t be very beneficial, especially on Facebook where you’re able to target your content to the right audience.
Sharing stories is also a great way to connect with your social media audience. Snapchat was the first to offer this feature, but it has since spread to other platforms like Facebook and Instagram.
This feature is getting much bigger with over 300 million people on Instagram sharing stories each month. Social media sites are even adding new features and developing these social stories to convince users to utilize them more. With social media sites continually pushing for users to create social stories, this feature is bound to increase so it would be beneficial for you to add it now to your social media marketing efforts.
You most likely already have a good social media marketing strategy in place, but why not make it great? If you add these elements to your social media marketing efforts, you are sure to notice your ROI increase, your followers increase, and your engagement increase as well.