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The Impact of Big Data on Marketing Today

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Artificial Intelligence is poised to have a major impact on nearly every aspect of business including marketing.

Using AI algorithms, companies can track the online activities of users and target advertisements accordingly. Apart from this, data collected from activity tracking can also be used to create lead generation emails and convert prospects into sales, helping to create content that keeps readers engaged.

Data will have a huge impact on marketing. Here’s an infographic that shows how:

Via Demand Metric [https://www.demandmetric.com/content/big-data-and-marketing-infographic]

Megha Shah for TechFunnel.com


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Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

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