Creating great interactive content is hard enough considering the vast amounts of information that already exists on almost any given topic one can search. But creating the content that optimizes and sells is critical for boosting your company’s reach.

Why are businesses focused on creating and dispensing interactive content to engage their audiences?

Well, the answer isn’t that hard to find. It is much more than just a trend or another content form; it is becoming a critical part of content planning and marketing strategies. Highly interactive content has the potential to go viral and offers a unique experience for users over more passive forms of content.

Beyond this, it allows you to personalize a digital experience for your customers which adds more value as many customers increasingly prefer a unique online experience. It also allows you the opportunity to collect necessary data about your customers or potential customers to help expand your lead generation pool and refine your outreach approach.

If you’ve ever taken a poll, completed a quiz, or done an assessment to gain some other content that takes a deep dive into a topic, then you’ve experienced interactive content. Fun, right?

( Also Read: 3 Benefits of Interactive Content Marketing )

Polls, surveys, trivia questions, and assessments are just a few ways that companies today are making their content marketing efforts stand out.

In this upcoming webinar hosted by Rock Content, Jonathan Rosenfeld, Director of Demand Generation at Bython Media will discuss with Ion Interactive’s Director of Sales, Donald Adetoye, how to craft it and an associated distribution strategy that sells.

Based on Bython Media’s award-winning interactive content piece for LogMeIn, Jonathan and Donald will let listeners in on current marketing challenges, best practices to optimize it, and how to craft a syndication strategy that brings results.