How to Amplify Your Business Marketing Strategy

By Marianne Chrisos - Last Updated on April 12, 2018
How to Amplify Your Business Marketing Strategy

The most effective ways to get more attention for your marketing.

The best marketing tactics to help you see more results from your company marketing strategy.

Marketers are always looking for an edge – the best way to grow the reach of their business and acquire new customers without spending a lot of time or money. They plan creative campaigns, use attention-grabbing promotions, and are always on the lookout for the best way to make their message go further. In general, they’re trying to find out how to take their efforts and grow them.

If you’re looking for types of marketing strategies for small businesses or just methods to help you get the most out of your marketing efforts and advertising budget, here are a few suggestions.


One of the most important business marketing strategies is automation. Automation can mean many things, but one of the most important ways it is utilized is when it comes to amplifying your business marketing strategy through email. Email marketing automation be very helpful when it comes to making sure your marketing strategy is more effective and helping your marketing convert to customers.

One way automating emails does this is through simple exposure. Setting up several emails to be sent to customers rather than just one means your customers will see your business name and product more. Even if that email doesn’t convert them to a sale, it might mean better top of mind recall for your business.

Also, email automation is easy to tailor to your customer’s journey. If your customer put an item into their online cart but didn’t purchase, you can automate several emails that will remind the customer to complete their purchase, or even offer them a discounted price if they complete their purchase in a certain amount of time.

Share and Share Again

Once you publish a blog or an ad, you don’t just want to let it linger on the internet and hope that someone finds it. You want to share it on your company’s social pages or boost it so that it can be seen by more people on places like Facebook, Twitter, and Instagram. Even spending just a few dollars to boost a post or an ad can help you reach a bigger audience and that can make a big difference, depending on your goals.

You should also engage with your employees and ask them to share the content they find interesting and relevant. This not only helps grow your reach, but it makes your employees feel like they’re a part of the big picture of your business goals.

Analytics and Testing

One of the best ways to amplify your business marketing strategy is to make sure you’re not using technique that don’t work. Making sure that you’re testing your emails and social posts and always watching your analytics to track results is key.

Analytics let you see the direct correlation between your digital marketing efforts and results, like web visitors. If something is taking a lot of time or money, but you never see any results from it, then you might cut that from your business marketing strategy ideas and executions list.

If you are only ever sending out one email or social media post, and never testing things like different images or different copy or different messaging, you might be missing out on a great opportunity to find the right mix of elements that resonates with your customers and drives action.

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a company near Dallas and contributing writer around the internet. She earned her master's degree in Writing and Publishing from DePaul University in Chicago and has worked in publishing, advertising, digital marketing, and content strategy.

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a c...

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