Facebook is an excellent social media platform to connect with consumers. Interactive Facebook posts attract the most views and give consumers an insight into a company. Facebook marketing is becoming more and more popular and necessary as social media takes over our world.
Facebook Engagement Ideas for Business
· Tell Stories
· Post at the Right Time
· Post about Trending Topics
· Share Thoughts
· Post Photos
· Ask Consumers About Business Decisions
· Post Questions
· Be Personal in Posts
· Post Original Images
· Be Human and Relatable
· Write Creative Descriptions
· Post Photos & Videos of Products in Use
· Post Videos
· Post About the Brand
· Post a Recognizable Profile Picture
These are just a few ways to be more engaging on Facebook and connect with consumers. Branding is extremely important for companies and social media is making branding to consumers much easier. Social media posts that are engaging attract more consumers and traffic to a company. With interactive Facebook posts, companies can connect with their customers in meaningful and sincere ways. Some of the best engagement posts on Facebook include posts that connect with customers in the best way like by asking questions and relatable videos. A company’s Facebook page is a great way to engage and connect with consumers in meaningful ways.
Interactive Facebook Post Ideas
Posting fun pictures of the company and employees is a great way to let customers know about the company’s brand and be relatable. When a company is relatable, consumers feel that they can trust the company more and want to do business with that company. Asking for advice allows customers to give their opinions about the company and offers excellent insight that helps make the company better. Contests are great ways to engage with users and get people excited about the company. When people are excited about a company, they follow the company more and read their social media posts more regularly. Once a company gets consumers looking at their social media, they have a better ability to engage and connect with those consumers. Interactive posts like asking questions, conducting polls and creating contests are a few creative Facebook marketing ideas companies use to reach out to users.
Engaging Facebook Posts Examples
A few companies have already figured out that engaging content is the most effective way to drive traffic to their business. ABC News is one of these companies with their 360 content. Facebook has a feature where viewers can engage with images or videos from every angle. ABC News took advantage of this by posting a photo of a recent blizzard in New York City. This post was so successful because it allowed viewers to experience, in real time, the middle of Times Square during the blizzard. Edible Arrangements has also taken advantage of creating engaging, interactive content with their trivia Thursday posts. These posts increase page engagement and give their followers something to participate in and look forward to. Another company that is successfully interactive on social media is Red Bull. Red Bull replies to customer comments with funny and entertaining replies that are consistent with their brand personality.
Engaging with consumers is important for companies to do to increase traffic and brand recognition. When companies interact with their consumers through engaging and relevant posts, consumers connect with the company on a deep level. Facebook engagement is simple to do; it just takes time. Every company today should have at least one person dedicated to social media branding and engagement. Engaging on social media is necessary with our society today and any company not participating in this will fall flat.