Facebook Adds New Advertising and Engagement Tools
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Facebook Adds New Advertising and Engagement Tools

Facebook Adds New Advertising and Engagement Tools

In an attempt to help small businesses increase their online presence and sales, Facebook has rolled out a series of new tools.

“With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow and create jobs,” the company said.

The new tools are Automated Ads, Video Editing tools and Appointment Booking.

1. Automated Ads:

This tool will help small businesses create up to six different versions of an ad for Facebook, Instagram, Messenger and Audience Network. The tool will first ask advertisers a series of questions about their business and campaign goals, and then suggest CTAs, text and creative details based on their Facebook Page.

Along with ad layout recommendations, Automated Ads will also offer to target recommendations and budget suggestions based on the campaign goal. The platform will then optimize the ad campaign once it’s live to deliver the best performing ad.

Advertisers using Automated Ads receive performance reports on their campaigns, which will include recommendations to enhance results.

2. Video Editing tools:

The Facebook Ads Manager is got three new video editing tools in its arsenal. These are – automatic cropping, video trimming and image, and text overlays. These new tools open up new possibilities for marketers and SMBs with limited advertising budgets, making it easier for them to create a video ad.

3. Appointment Booking:

Facebook is now making it possible for businesses to manage appointments on their Pages through the appointment booking tool. “You can customize your business’ menu of services, display availability and accept and manage all appointments directly from your business page,” the company said during the F8 Developer Conference.

With the help of this tool, customers can schedule an appointment and once the business accepts it, the online system will send reminders to the customers via Messenger or text.

Along with these new tools, Facebook will also launch Blueprint courses and host more than 200 SMB training events over the year.

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!