Instagram has turned into a major business platform with the introduction of Instagram Shoppable. The social networking networking platform has announced its shopping tags feature on Instagram Stories, a popular feature where users can post videos and pictures that are valid for only 24 hours.
According to Instagram, over 300 million users view the Stories feature daily and a recent survey showed that they use it to “stay in-the-know with brands they’re interested in, get an insider view of products they like and find out about new products that are relevant to them.”
“Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere,” the company wrote in a June 12 blog post. “From Adidas and Aritzia to Louis Vuitton, people have been able to shop from their favorite brands around the world, and now you can shop these businesses in Instagram Stories.”
Here is what the company said in its blog post:
“Shoppers on Instagram are savvy. They visit Instagram looking for the latest trends and styles. With 300 million using Instagram Stories everyday, people are increasingly finding new products from brands they love. Instagrammers also said they watch stories to stay in the know about brands they’re interested in, to get an insider view of products they like, and to find out about new products. Brands have always been early adopters of stories, they create some of the most viewed and engaging content on the platform. Now, you can shop from select brands in Instagram Stories with more coming soon.”
Beyond this, Instagram is reportedly set to roll out its long-form video format on June 20, which will allow creators to upload 4K resolution full-screen videos that are up to 60 minutes long, according to reports. Once this feature is rolled out, it could even provide competition for YouTube.