If you run an e-commerce business, blog, or YouTube channel, then you may already know this- in today’s Internet-powered world, online competition has become quite intense. It doesn’t matter how good your content is, you can’t stand out from other talented individuals or businesses unless there is something that makes you special. This “X factor” comes with branding.
If you want to grow your business and market reach, then it’s critical that you build a brand. The following are some of the highly recommended tools that you can use for that:
One of the most important things that you need for a solid brand is a professional and attractive website. However, good web developers usually charge a lot of money and their turnaround time is also high. A CMS platform like WordPress can solve this problem by offering you all the tools and features you need to create a top-notch business website in a small period of time.
Not only is WordPress one of the most popular CMS in the world today, but it’s also one of the most powerful platforms to work with. Today, it powers many well-known websites viz. TechCrunch, BBC America, The New Yorker, Star Wars Blog, Sony Music, and more! It can be installed easily and many hosting services offer one-click installation too. Plus, it’s backed by a massive community that provides a slew of plugins, themes, and enhancements. So, with the right theme and UI additions, you can set up a high-quality website in just a few hours!
Pixlr is an excellent tool for webmasters and site owners who need easy but good image editing services. This is because it allows you to create new images or edit those that exist already, and it also comes with all the basic tools that you would expect from a standard image editor. For instance, you will find tools like “fill”, “blur”, “crop”, and “smudge” that you might be already familiar with.
With Pixlr, you can create premium-looking visuals for your website, blog, social media handles, etc. to transform your business into a unique brand. The best part of the tool is that you don’t need experience with graphic design tools to use it. It’s quite intuitive and easy to use.
You can’t build a brand without a logo. However, professional graphics designers charge a lot of money and freelancers don’t always deliver high-quality work. This is why a large number of budding entrepreneurs are torn between the two options. The good news though, is that you don’t really have to! Rather than taking help from others, you can create high-quality logos yourself with tools like Tailor Brands.
Tailor Brands is one of the most advanced and user-friendly logo makers in the world today, using artificial intelligence to create original and unique logos. It allows you to create a logo on your own in a matter of minutes. All you have to do is share your inputs in terms of logo type (brandmark, wordmark, lettermark, etc.), fonts and icons and the algorithm creates you a genuine logo design which you can then customize. It’s as simple as that!
Video marketing has become one of the most effective forms of marketing today. This is because, in today’s age of Internet of Things (IoT), where we are constantly interrupted by emails, app notifications, social media updates, etc. on phone, at work and at home, our attention span has drastically reduced. Video marketing is effective because it’s able to grab a user’s attention immediately. Plus, it can also help in branding and improving your search engine rankings.
Biteable allows you to create engaging and informative marketing videos, then you can do that on biteable.com. It’s an excellent solution for making well-designed and highly professional videos on your own in a few minutes.
To create videos with Biteable, you just need to pick the scenes that you want in your video (there is a large selection available), add text, pick the colors you want, and select a music file. That’s it! Once you are done, the platform creates the videos for you!
To design a powerful brand, you need to know what your customers/followers think about you. That’s exactly why social listening tools like Mention were designed. Mention offers the following services:
- Competition analysis: Select rival companies/brands that you want to track and compare with different kinds of metrics
- Social media monitoring: Run and monitor your social media handles with more control
- Reports: Monitor the performance of your brand through detailed reports. The reports are sent to you via email, although you can also check them on your Mention dashboard
Mention is used by over half a million companies around the world today including the likes of Spotify, Microsoft, and GitHub. This is because it offers much more than the information of social mentions- an in-depth summary of brand-related online activities, sentiment of the target demographic, and more!
DIY is the Way to go!
Designing a brand doesn’t have to be a herculean task. Even with a limited budget, you can create a brand that’s loved and admired by everyone by using the right tools. Some of them are covered above for your consideration. All you have to do is put on your thinking cap and just get started.