What are CRO tools and how can they benefit your marketing?
Digital marketing can be tough – here are some tools to make it easier.
Conversion rate optimization is one of the biggest parts of a digital marketers’ job. While a huge function of digital marketing is to convince prospects to visit a site, the other half is trying to get them to commit to taking some action when they get there. That action – like making a purchase – is called a conversion. It differentiates someone visiting and showing casual interest to someone who has made the leap and converted to a customer.
Optimizing that rate of conversion, then, ultimately means to increase the number of people who become customers. Figuring out just how to do that or what changes to make to generate more conversions can be tricky. Conversion optimization tools are helpful add-ons to digital marketing strategy. Here’s are some CRO tools to consider investing in.
VWO: This platform helps you find out more about site visitors and use this research to make site changes that are likely to increase your rate of conversions. It can automatically conduct A/B testing on visitors to help you understand what works and what doesn’t, from copy and design changes to UX design decisions.
Unbounce: Some big brands work with Unbounce, including Vimeo and Hootsuite. Their success lies in helping drive PPC digital ads to dedicated landing pages instead of main websites, increasing response rates from customers. Since so much modern web browsing is done from mobile devices like phones and templates, they offer mobile-responsive templates are built to generate interest and interaction.
Luckyorange: The front of their page reads, “A visitor just left your website without converting. See everything they did before they left.” Their tool helps businesses see everywhere a customer looked on a website on their path to conversion, including how much time spent in certain areas and with certain information, so that organizations can more easily see where they lose customer interest. It’s an affordable solution to trouble shooting conversions.
Convert: This straightforwardly named platform is all about A/B testing websites to improve visitor experiences and increase conversions. Some features of their software include multivariate testing, split-URL testing, and multi-page testing to help optimize every part of your website experience.
Hotjar: Like Luckyorange, Hotjar uses heatmaps to show organizations how visitors interacted with the site pages, but also includes a user polls feature to ask customers directly what’s important to them in a web purchase, site experience, and even what stopped them from completing a purchase.
GTMetrix: This tool focuses on understanding the speed of your website, in case loading speed is a deterring factor in conversions. It offers in-depth explanations of how to fix issues it finds so that you can increase page speed effectively and offer visitors a better experience. You can even see how your site compares to other sites and analyze your own pages speed not just on desktop, but on mobile experiences as well.
These tools look at several factors that may be affecting customer conversions, including site speed, version testing, and customer experience, all to help businesses understand how to increase conversions. Have you used any CRO marketing tools? Would you consider investing in any of these to help grow your customer base?