If the holiday season is the most wonderful time of the year, then Black Friday is one of the most opportune times to push sales.
With so many businesses racing to take advantage of this once-in-a-year opportunity, it’s easy for your business to get lost in the hustle. Here are five creative marketing ideas that will help your business stand out on Black Friday and reach old and new customers alike:
1. Make it feel like a celebration.
When customers take advantage of your Black Friday promotions, they should feel as if your business invited them to a big party. Put up balloons. Turn up music. Offer snacks and drinks. Creating a festive atmosphere even digitally, will not only encourage regular customers to buy more than what they usually do, but will also entice new customers to check out what your business is offering.
2. Give gift cards.
Get customers to spend a certain significant amount on Black Friday by offering to give them a gift card in return. For example, if they spend $25 in one transaction on Black Friday, your business will give them a $5 gift card to spend whenever they like. You might consider dating the gift cards (e.g. use before January 2019) to get them to come back and buy from you during the holiday season.
3. Do good.
Research by Cone Communications shows that nearly 90 percent of Americans are likely to support a brand or business that is associated with a good cause like fighting hunger or stopping child trafficking. Build your Black Friday marketing campaign around giving back to your local community or making a positive contribution to a global cause. People are more likely to buy from your business when they know part of what they spend will be given to help someone else. Spread the message about the good you’re doing on Black Friday via social media so others can get in on the action.
4. Extend your deals.
While you want to maintain a sense of urgency, it’s okay to extend your Black Friday deals over the weekend to Cyber Monday and even a day or so past that. As customers recover from Thanksgiving spending and make final additions to their Christmas lists, they will appreciate the extra time that still allows them to take advantage of good savings. Of course, you don’t want to extend Black Friday deals all the way to December 25, but extending them a day or two past Black Friday and Cyber Monday, can be beneficial to your business getting more sales.
5. Buy it now; get it free later.
Creating such a deal for a certain product or set of products is sure to drive traffic to your business on Black Friday. Once customers purchase the advertised product, they should receive a special receipt that will allow them to come back either in December or in January of the New Year and receive the same thing for free. Such a deal will work especially great for retail stores or restaurants where more always seems to be better. Who wouldn’t want to buy a good fitting pair of jeans or a great tasting meal knowing they can get the same thing for free in one or two months?
Implement one or more of these marketing ideas this year and help your business stand out from the Black Friday crowd. Do you have any other creative Black Friday marketing strategies? Share them with us via email and they may get included in next year’s Black Friday piece.